Brisk Iced Tea partners with sneaker artist
Dan Gamache designs limited-edition sneaker inspired by Brisk Pineapple Passionfruit
Brisk, an iced tea brand from Purchase, N.Y.-based PepsiCo Inc., announced that custom sneaker artist Dan "Mache" Gamache, of Mache Custom Kicks, has designed a bold and unique custom sneaker inspired by Brisk Iced Tea Pineapple Passionfruit, it says. Only a few pairs of this limited-edition sneaker will be created, and they will not be available for purchase. The only way fans can get their hands on these sneakers is by entering one of two sweepstakes separately hosted by UPROXX and Nice Kicks.
“At Brisk, we are driven by creativity and self-expression, and Mache's passion for art and sneakers lives up to that bold and unique attitude," said Jayanthi Raja Segaran, director of marketing for Brisk Iced Tea, in a statement. “We're excited to showcase Mache's creative process and these custom kick designs with our fans.”
Mache has been designing and customizing sneakers since 2004. After working for years to perfect his craft, he emerged as a world-renowned sneaker artist designing custom shoes for celebrities, musicians and professional athletes, among others, according to the company. His story and creativity inspired Brisk to bring the new Pineapple Passionfruit flavor to life through a unique, creative and limited-edition sneaker design, it adds.
Mache derived inspiration from John Juan, the Brisk character featured on the Pineapple Passionfruit flavor packaging, and the duo teamed up to bring fans a making-of video detailing the creative process behind the limited-edition sneakers. Visit UPROXX.com/SmokingSection/Brisk-Dan-Gamache-Shoes/ or NiceKicks.com/Win-Pair-Brisk-X-Mache-Custom-Kicks/ for an up close look at how Mache constructs the custom pair of shoe and for a chance to win a pair of the limited-edition sneakers, it says.
“It was a really fun, creative challenge bringing this sneaker design to life,” Gamache said in a statement. “I tried to replicate the bright and bold color and pattern elements from the Pineapple Passionfruit flavor packaging artwork.”
To learn more about Brisk Iced Tea, visit www.drinkbrisk.com.