Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, and Mishka, a Brooklyn-based lifestyle brand, announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting today. The collaboration is part of Brisk's "kinda out there" campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L'Amour Supreme, the company says.
"Brisk has long been a believer in self-expression and innovation through our packaging design, and we are now excited to extend the reach of our art through a partnership with Mishka," said Kathy Kennedy, marketing director at Brisk, in a statement. "The Brisk X Mishka collection is an opportunity for us to connect to our core target in a way that is relevant and memorable to them – ultimately, kinda out there."
The partnership with Mishka features a small-batch apparel line including two
T-shirt designs, a flat brim baseball cap, a jersey and a backpack.
Head Designer at Mishka Greg Rivera led the creative development of the apparel designs. "Mishka as a brand offers some kinda out there, colorful and loud designs, so it was a solid fit for us to partner with Brisk for this unique apparel collection," said Rivera in a statement. "The Brisk can art was really a unique and interesting source of inspiration. Each character had its own personality that we interpreted and put through a Mishka lens. It was a really fun project for us."
The limited-edition collection will be available exclusively on MishkaNYC.com retailing for $32 to $92. Fans also have the chance to win items through the Brisk Find, Snap, Tag promotion, which also starts today.
Brisk's characters will be "Kinda Out There" –showing up online through social and digital content on YouTube, Twitter and Instagram, as well as in select cities including Washington D.C., Chicago, and Los Angeles through eye-catching murals, stencils and more. Consumers will also be able to view characters in retail locations where Brisk Iced Tea is sold nationwide. Those who spot Brisk's epic can art characters online or in real life will have a chance to win exclusive Brisk X Mishka gear. Consumers are encouraged to FIND the characters, SNAP a photo and TAG their photo on Twitter or Instagram using the hashtags #ThatsBriskBaby and #Entry for a chance to win exclusive Brisk X Mishka gear.