Beverage-makers are amalgamating traditional merchandising with digital solutions as consumer shopping habits necessitate a blended approach.

To drive up basket rings in-store, merchandisers are creating point of sale (POS) and point of purchase (POP) displays. In-store success relies a number of factors including location of the display, uniqueness, and the ability to link to QR codes to win cash and prizes.

Many entrepreneurs who have great new food and beverage ideas are waiting to see what happens with COVID-19, but that might not be best approach when looking at the traditional timeline.

American shoppers are undergoing their own migration by embracing an amalgamated approach of in-person and digital shopping. Because of omnichannel trends, in-store merchandising strategies will need to prioritize speed, convenience and the ability to accommodate evolving shopping trends. Flexible merchandising solutions are fulfilling that need.

At WestPack 2020, Wexxar Bel and Texwrap, which are both divisions of ProMach, demonstrated their new tray-packaging solutions designed to bring higher productivity to tray forming and sealing food applications.

ZIP Track is a cost-effective, modern merchandising system that forwards and faces product offerings at all times.

To help drive sales, retailers are placing varying beverage products in coolers near cash registers to drive impulse purchases.

According to Information Resources Inc. (IRI), out-of-stock products cost U.S. retailers approximately $47.4 billion each year.

Luminated Glazings LLC offers a patent-pending illuminated label technology to help the spirits and bottled water industries stand out on crowded shelves.