Items Tagged with 'merchandising'

ARTICLES

FrappaChata Iced Coffee - Beverage Industry

Analytics furthers category management across beverages

Beverage companies at all levels employing new strategies
May 16, 2018
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In today’s competitive beverage market, brand owners and retailers are seeing the value of micro-level insights to better understand how they can tap into consumers’ purchasing drivers while also producing a growing revenue model.
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HEINEKEN

HEINEKEN USA segments channels, fosters retailer success

Millennials, Hispanics key demographic for brand
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Barbara Harfmann
May 15, 2017
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Although category management and merchandising commonly are associated with shelf resets and assortment rationalization, for White Plains, N.Y.-based HEINEKEN USA, it is much more than that. The global beer company works to thoroughly understand its consumers’ beer-drinking occasions while building relationships with retailers that will drive long-term, sustainable customer loyalty, says Vikas Satyal, senior director of category development.
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Beverage News

Meijer hosts Michigan-based craft brewers

Retailer’s commitment to local craft breweries creates $100MM-plus in economic impact, it says
October 27, 2016
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More than 20 years ago, Grand Rapids, Mich.-based Meijer began carrying its first craft brew. Today, the retailer remains committed to the growing industry and supporting up-and-coming local breweries across the Midwest, it says.


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Full Court Refresh

Coors Light, Kenny "The Jet" Smith renew Full Court Refresh

Quri releases merchandising data from Easter power period
May 16, 2016
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Sparkling Ice was the official sponsor of the High School Nation (HSN) Tour, which took place between March 28 and April 29. The HSN Tour is a music-and-arts festival that traveled to 25 high school campuses across the country and provided students with free entertainment, the company says.
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