Bill Sipper

Bill Sipper is managing partner with Ramsey, N.J.-based Cascadia Managing Brands LLC, cascadiamanagingbrands.com. Cascadia Managing Brands is directly responsible for the strategies and programs that helped brand leaders become brand leaders. For more information, please contact bsipper@cascadiamanagingbrands.com or call 201/962-8622.

Market Insights

Don’t wait out pandemic to start new product development

Beverage entrepreneurs still can accomplish steps to help create new brands

Bill Sipper

May 27, 2020

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Many entrepreneurs who have great new food and beverage ideas are waiting to see what happens with COVID-19, but that might not be best approach when looking at the traditional timeline.

The four stages beverage-makers can follow for new product success

Distribution, investments, demographics and consumer loyalty key for new brands

Bill Sipper

March 16, 2015

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In business school, students learn that there are four stages of brand development within a brand lifecycle: Cash Cows, Dogs, Stars and Question Marks.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.

The Beverage Forum attracts a broad array of beverage companies with key leaders and innovators to address the next generation of the beverage market. Many entrepreneurs and executive leadership teams have laid out their success plans during this evolving and digital-driven time.

Bill Sipper

ARTICLES

Don’t wait out pandemic to start new product development

The four stages beverage-makers can follow for new product success

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