Bill Sipper is managing partner with Ramsey, N.J.-based Cascadia Managing Brands LLC, cascadiamanagingbrands.com. Cascadia Managing Brands is directly responsible for the strategies and programs that helped brand leaders become brand leaders. For more information, please contact bsipper@cascadiamanagingbrands.com or call 201/962-8622.

The four stages beverage-makers can follow for new product success

Distribution, investments, demographics and consumer loyalty key for new brands

Bill Sipper

March 16, 2015

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In business school, students learn that there are four stages of brand development within a brand lifecycle: Cash Cows, Dogs, Stars and Question Marks.

ON DEMAND: In Beverage Industry’s annual New Product Development Webinar, experts will detail how manufacturers are balancing the evolving trends of today's consumers when developing new beverages.

Beverage Industry Magazine

2019 September

Beverage Industry’s September issue features our 2019 Wholesaler of the Year recognition to Southern Glazer’s Wine & Spirits. This issue also features an up close look at the new Future Proof beverage alcohol company as well as a look into the coffee category within the past year. As usual, we rounded up the latest trends in products, packaging and ingredients.

Check back throughout the month for additional content.

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