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Bill Sipper is managing partner with Ramsey, N.J.-based Cascadia Managing Brands LLC, cascadiamanagingbrands.com. Cascadia Managing Brands is directly responsible for the strategies and programs that helped brand leaders become brand leaders. For more information, please contact bsipper@cascadiamanagingbrands.com or call 201/962-8622.
In business school, students learn that there are four stages of brand development within a brand lifecycle: Cash Cows, Dogs, Stars and Question Marks.
