As part of the Pepsi Lipton Tea partnership, a joint venture between Purchase, New York-based PepsiCo and London-based Unilever, Brisk Iced Tea is partnering with Universal Pictures for this summer’s release of “Fast & Furious Present: Hobbs & Shaw” in theaters Aug. 2, starring Dwayne “The Rock” Johnson and Jason Statham.
Inspired by the film’s bold style, talent and storytelling and by Brisk’s mission of supporting young creators, Brisk is bringing the partnership to life with “Cans of Whup Ass,” a one-of-a-kind filmmaking opportunity for an upcoming artist and activations to engage fans, the company says.
The can design was inspired with a line spoken by Johnson’s Luke Hobbs character in the film’s trailer, making his line “an ice-cold can of whup ass” a reality, according to the company. The winning advertisement was created by Evans Alexandre, who was selected from among many young creators.
In addition to his ad being selected, Alexandre received a summer mentorship with “Hobbs & Shaw” director David Leitch and also will receive a monetary grant from Brisk to further fuel his creative pursuits, the company says.
"At Brisk we're devoted to finding bold, imaginative and exciting ways to connect with our fans' passions and creative drive, which is why we're excited about our partnership with Universal Pictures and 'Fast & Furious Presents: Hobbs & Shaw,’” said Katrina McDonald, senior director at Pepsi Lipton Joint Venture Brands, in a statement. “The collaboration presented the perfect platform to support the young creative community; we're so inspired by Evans' vision and artistic ability to bring the ad concept for 'Cans of Whup Ass' to life in a way that perfectly embodies the boldness of both the brand and film."
The specially made "Cans of Whup Ass" will be available for consumers through sweepstakes, on Brisk’s social media page, at ComplexCon in Chicago, and at select retail activations and early screenings of the movie throughout the country this summer.
Additionally, now through Aug. 10, fans can find three new custom-designed Brisk Iced Tea labels at retailers nationwide. The labels, inspired by the film and its stars, feature Johnson and Statham.
For more information, fans are encouraged to visit BriskHobbsandShaw.com and follow Brisk on social media using @Brisk. Fans also can text “BRISK” to 797979 to check out exclusive content from some of the creator’s behind the film as well as enter for a chance to win free tickets