Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Marketing

Beverage brands celebrate the beginning of the summer season

Boulevard-Space-Camper-IPA-Dark-Phoenix-Beverage-Industry.jpg
Boulevard Brewing Co. announced an official partnership with 20th Century Fox and its film Dark Phoenix, which hits theaters June 7. (Image courtesy of Boulevard Brewing Co.)
May 13, 2019

For the 2nd consecutive year, Peet's Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. Mountain Dew released a special, limited-edition can to coincide with the final season of HBO's "Game of Thrones". Boulevard Brewing announced a partnership with 20th Century Fox and its Space Camper IPA. Pop Vegas partnered with Sailor Jerry Spiced Rum at Tattoo'd America and Dixie Elixir Fruit Punch was awarded the High Times Dope Cup's Best Beverage.

 

A super-powered partnership

Boulevard Brewing Co. announced an official partnership with 20th Century Fox and its film Dark Phoenix, which hits theaters June 7. The partnership includes Boulevards Space Camper Cosmic IPA as the first beer to star as an AMC Move Feature Drink at more than 300 AMC Theatre’s MacGuffins adult beverage concepts. The collaboration also features Fandango codes for $3 off Dark Phoenix movie tickets that will be available on Space Camper six-packs that will feature a new, limited-edition X-men-inspired design featuring Jean Grey’s Dark Phoenix, the company says.

That’s dope

Dixie Elixir Fruit Punch, a THC-infused flavored soda, was awarded the High Times DOPE Cup: High Desert’s Best Beverage. The event, which took place March 23 and 24 in Adelanto, Calif., hosted more than 10,000 attendees. Cannabis beverage companies submitted their products and independent judges rated them on the bases of taste, look, smell and effectiveness, to select a winner. “Dixie has been perfecting the art and science of crafting quality infused-cannabis products for nearly a decade and we are always thrilled and humbled to get such glowing feedback, especially from the connoisseurs who serve as judges at these major festivals,” said Andrew Floor, vice president of marketing for Dixie Brands, in a statement. “Consuming a cannabis-infused beverage is about so much more than just how it makes you feel, people want to enjoy the experience and flavor matters, just as it does with a cocktail, a glass of wine or beer.”

For the Throne

To coincide with the premier of the eighth and final season of HBO’s hit series “Game of Thrones,” Mountain Dew launched a new social media campaign. Fans can use social media — and their real-word scavenging skills in New York and Los Angeles — to get limited-edition cans inspired by the show, the company says. Mountain Dew opted to focus on the character of Arya Stark, who as part of her training as an assassin with the Faceless Men of Braavos had to relinquish her identity to become “no one,” it adds. The limited-edition Mountain Dew cans, which cannot be bought, have no visible markings and are an icy white color. However, when the cans are chilled, the names on Stark’s kill list, including characters who killed some of her family will appear on the can. “The A Can Has No Name marketing embraces the myth and magic of the TV series, but it was still quite a big decision to sacrifice all our branding and our iconic green color,” said Erin Chin, senior director of marketing for Mountain Dew, in a statement.

A toast to Jerry

Pop Vegas partnered with Sailor Jerry Spiced Rum for an interactive exhibit. - Beverage Industry

(Image courtesy of Sailor Jerry Spiced Rum/Pop Vegas)

Last month, Pop Vegas partnered with Sailor Jerry Spiced Rum for an interactive exhibit inside the Tattoo’d America Pop-Up Attraction at The LINQ Promenade. Tattoo’d America featured an onsite Sailor Jerry Museum, which showcased a unique collection of famed tattoo artist Norman “Sailor Jerry” Collins’ original tattoo flash sheets and photography, the company says. In addition, visitors were able to participate in a Sailor Jerry Spiced Rum cocktail-tasting experience, it adds. “Norman ‘Sailor Jerry’ Collins, the Navy vet who became famous for his all-American inking of soldiers and sailors in World War II-era Honolulu, had an undeniable influence on the tattoo world,” the brand said in a statement. “Among his achievements, he invented the color purple for ink and promoted the use of clean and sterile needles. Inspired by Collins’ dedication to his crafts, Sailor Jerry Spiced Rum exemplifies his spirit when crafting their rum.”

Dance, recharge, repeat

For the second consecutive year, Peet’s Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. - Beverage Industry

(Image courtesy of Peet’s Coffee)

For the second consecutive year, Peet’s Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival, which took place April 12-14 and 19-21 in Indio, Calif. During both weekends, Peet’s hosted a one-of-a-kind festival Tap Room, a vintage bus “recharge” experience and traveling sample trikes. Festival-goers were able to sample and purchase Peet’s Baridi Blend Cold Brew and Nitro Cold Brew, as well as rest in between sets at an outdoor shaded lounge with charging stations and cooling misters.

KEYWORDS: beverage marketing campaign beverage partnerships craft beer Mountain Dew Peet's Coffee

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Carbonated Soft Drinks
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Celsius Fizz Free

CELSIUS launches new Fizz-Free flavors

PepsiCo.jpg

PepsiCo advances AI agenda

Narragansett Beer 1975 cans

Narragansett Beer celebrates 50 years of ‘Jaws’

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

July 15, 2025

Understanding the Best Material Type for Your Conveyor Systems

Leveraging decades of beverage production expertise, join Regal Rexnord’s Jeremy Fryman, Beverage Industry Marketing Manager and Tom Eure, Senior Account Executive as they dive into the landscape of plastic conveyor belt materials on the market and how to select the proper material type by application.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Brisk

    Brisk Iced Tea partners with Universal Pictures

    See More
  • Keurig Green Mountain announced the release of a new K-Café Single Serve Coffee, Latte & Cappuccino Maker. - Beverage Industry

    Beverage companies wrap up the summer-season with their latest marketing campaigns

    See More
  • LIFEWTR, in partnership with Americans for the Arts, announced its mission to hashtag #BringArtBackToSchools by infusing creativity into schools across the United States.

    Beverage brands launch new campaigns for the spring season

    See More

Related Products

See More Products
  • small gin.jpg

    Lessons from Gin: Business the Four Pillars Way

  • management.jpg

    Food and Beverage Management

  • nonalch.jpg

    Non-alcoholic Beverages 1st Edition

See More Products

Related Directories

  • Balzac Communications & Marketing

    Balzac Communications, a wine and spirits marketing leader, offers expert PR, digital advertising, and content creation. We drive brand engagement and growth, recently launching Appellation Academy to enhance industry knowledge. Trust our proven track record and insights to elevate your brand in 2024.
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing