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Peet’s Coffee debuts 12 Days of Peet’s Advent Calendar

Staff Beverage Industry

November 20, 2025

Peet’s Coffee is ushering in the holiday season with the debut of its 12 Days of Peet’s Advent Calendar.

Peets Coffee, San Francisco 49ers release Faithful Blend

All-star coffee, football team bring la pura vida with acidity, sweetness

January 8, 2021

Bay area favorites Peet’s Coffee and the San Francisco 49ers teamed up to celebrate their faithful fans with a new limited-edition coffee blend, Faithful. Crafted by Peet’s, the Faithful Blend embodies the same confidence, strength and spirit the team has when on the field.

Peets debuts Snowcap Peppermint Cold Brew, Snowcap Mint Matcha Latte

Sales from 2020 Holiday Blend benefits nonprofit La Cocina

December 14, 2020

Invoking notions of wintery snowcap mountains and the wafting aroma of freshly brewed coffee, Peets Coffee brings some reinvented traditions to coffee-lovers everywhere by debuting new limited-edition hot or iced coffees as was as its bagged 2020 Holiday Blend.

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Beverage brands celebrate the beginning of the summer season

May 13, 2019

For the 2^nd consecutive year, Peet's Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. Mountain Dew released a special, limited-edition can to coincide with the final season of HBO's "Game of Thrones". Boulevard Brewing announced a partnership with 20^th Century Fox and its Space Camper IPA. Pop Vegas partnered with Sailor Jerry Spiced Rum at Tattoo'd America and Dixie Elixir Fruit Punch was awarded the High Times Dope Cup's Best Beverage.

Popular culture influences campaigns, events

Brands utilize atheletes, video games, world records and more

September 16, 2015

Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships.

Peet’s Coffee & Tea expands into Washington, D.C.

Beverage chain to open 23 new stores across the metro area

April 7, 2014

Emeryville, Calif.-based coffee and tea chain Peet’s Coffee & Tea announced its first major retail launch in the Washington, D.C., metropolitan area. The company opened its flagship Washington, D.C., location on April 7 and will open 22 more stores in a phased rollout across the market this year. The expansion will create approximately 350 local jobs and raise the chain’s total store count to 300 stores, the company says. Following the expansion, Washington, D.C., will be the company’s second-largest retail market, second to California, and its biggest East Coast retail footprint, it says.

Peet’s pairs coffee with music

New partnership brings customized Pandora radio stations to Peet’s coffeehouses

March 25, 2014

Peet’s Coffee & Tea, Emeryville, Calif., partnered with Internet radio service Pandora to create its own customized radio stations that will be played in all of its stores nationwide.

Peet’s Coffee & Tea to open 7 stores in Michigan

Company continues expansion plans across United States

November 11, 2013

Peet’s Coffee & Tea, Emeryville, Calif., announced the opening of seven new stores in the Detroit metro area.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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