Lipton Iced Tea teamed up with multi-award-winning music artist T-Pain in a digital content series called “Have Some Tea with Cousin T.” 

This summer, Lipton Iced Tea, through the Pepsi Lipton Partnership at PepsiCo, Purchase, N.Y., is helping Americans take a moment to stop chugging and start sipping with the launch of Lipton Sunshine Pools. 

Lipton, a brand of Unilever USA, announced the April release of Lipton Herbal Teas. 

In the Readers’ Choice: New Product of the Month for March, the visitors to bevindustry.com have shown that they are taking comfort in healthy solutions. 

Lipton ready-to-drink (RTD) tea, manufactured and marketed as part of the Pepsi Lipton joint venture between Unilever and PepsiCo, released two new green tea varieties: Watermelon and White Peach.

As part of the Pepsi Lipton Tea partnership, a joint venture between Purchase, New York-based PepsiCo and London-based Unilever, Brisk Iced Tea is partnering with Universal Pictures for this summer’s release of “Fast & Furious Present: Hobbs & Shaw” in theaters Aug. 2, starring Dwayne “The Rock” Johnson and Jason Statham.

Lipton, a brand of Unilever United States Inc., introduced its newest bagged tea varietal: Lipton Organic Black Tea. 

For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.”

The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.

Following Seattle-based Starbucks Coffee Co.’s acquisition of Atlanta-based Teavana Holdings Inc. at the end of 2012, the tea industry is waiting for the hot tea segment to boom, according to experts.