Lipton announced the launch of two new product lines designed to meet evolving consumer tastes, lifestyles, and wellness routines, the company says.

Lipton’s all-new Tea Concentrates — available exclusively at Walmart stores — is designed with convenience in mind, it notes. Available in three fresh-brewed varieties: Black Tea with Lemon, Green Tea with Lemonade, and Southern Sweet Black Tea, Lipton Tea Concentrates blend high-quality tea with vibrant flavor, it adds.  

“Lipton Tea Concentrates offer a new take on the fresh brewed iced tea experience ― without the need to prep and with the freedom to customize every sip,” said Alisa Geller, Lipton brand director, in a statement. “We’re excited to introduce this innovation with Walmart and provide busy consumers a convenient, high-quality option that caters to a variety of personal tastes and preferences.”

Launched nationally, Lipton Fruit & Herbal Teas are crafted to bring comfort and calm to your daily routine, the company says. With four flavors — Golden Chamomile, Peach Paradise, Smooth Mint and Lemon Ginger Refresh — the launch solidifies Lipton’s presence as a brand that can be enjoyed at any time of the day with both caffeinated and new, naturally caffeine-free varieties, it notes. 

“Many consumers are open to herbal teas but turned off by overly earthy or medicinal notes. That’s why Lipton’s Fruit & Herbal innovation puts flavor first — with bright, balanced blends that are refreshing hot or iced, crafted for repeat enjoyment without the intensity of traditional herbals,” said Alex White, research and innovation director for Americas with LIPTON Teas and Infusions, in a statement.

www.lipton.com