Lipton Iced Tea teamed up with multi-award-winning music artist T-Pain in a digital content series called “Have Some Tea with Cousin T.” Coinciding with the series, Lipton also launched a sweepstakes in which one grand-prize winner received an ultimate cookout with Cousin T, aka T-Pain himself. Inspired by ‘90s live-audience sitcom formats, the mini-episodic series follows Cousin T as he brings the tea and the laughs to his family while showcasing his different “personali-teas” alongside Lipton Iced Tea offerings: Southern Sweet Tea when he’s feeling helpful, Georgia Peach Tea when he wants to turn up and Green Tea when he needs to focus and tune in. Lipton Iced Tea also is making the digital series a reality for one lucky fan, giving consumers a shot at their own quality time with Cousin T. One grand-prize winner will kick it with self-proclaimed Grill Master, T-Pain, at the ultimate cookout for a one-of-a-kind experience catered by a local Black-owned restaurant. The first-prize winner will receive a custom BBQ grill with all the grilling accessories, and a year’s supply of Lipton Iced Tea. Fans have two ways to enter for a chance to win by either texting “GRILLWITHT” to 99888 for instructions from Cousin T to register or at GrillWithT.com.
Lipton Iced Tea teams up with T-Pain for digital content series
September 20, 2021