Israeli Wine Producers Association (IWPA) and kosherwine.com partnered May-July to offer free live wine tasting events and tours. Viewers could order wine in advance to sample at home during the virtual tastings and learn about the wines and Israeli culture. 

The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.

Known as the place to pick up your meds along with those “few extra things,” drug stores are now exerting extra effort to compete with online retail giants, accommodate consumers’ growing health needs and demands, and leveraging technology to enhance their offerings.

Sonoma, Calif.-based Meiomi Wines, a wholly owned subsidiary of Constellation Brands Inc., introduced its new marketing platform titled Flavor Forward, as well as a new innovative advertising creative supporting the campaign.