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Home » Keywords » digital marketing

Items Tagged with 'digital marketing'

ARTICLES

Jessica Jacobsen
Beverage Beat

Conversation commerce offers new opportunities for beverage-makers

Attentive report shows 81% of consumers subscribe to at least one brand through SMS
Jess 200
Jessica Jacobsen
April 19, 2022
No Comments
A report from Attentive shows that consumers are engaging in conversation commerce, an interactive, people-driven experience that supports the consumer buying experience, converging text messaging and shopping.
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Heineken.png

Heineken launches first virtual beer brewed in the virtual world

The virtual, Heineken Silver brews with pixels, not yeast
March 22, 2022
No Comments

Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.


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Marty Pesis, vice president of growth at Chicago-based Cameo

How Cameo for Business is looking to serve the beverage market

Social platform delivers 50,000+ personalities
Jess 200
Jessica Jacobsen
February 24, 2022
No Comments
With the growing influence of digital marketing, brand owners are at no loss of options when deciding how to spend their digital marketing budget. One opportunity for brand owners in today’s advanced digital marketing world is the platform Cameo, a video-sharing service in which people hire celebrities to create personalized videos.
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Bacardi Spiced Rum

BACARDÍ Spiced Rum debuts new campaigns for fall

Social campaigns taps reality TV stars, digital spot highlights joy of reuniting
September 21, 2021
No Comments

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. 


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Lipton Iced Tea

Lipton Iced Tea teams up with T-Pain for digital content series

September 20, 2021
No Comments

Lipton Iced Tea teamed up with multi-award-winning music artist T-Pain in a digital content series called “Have Some Tea with Cousin T.” 


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Sarah Graybill - The Last Drop
Last Drop

Mtn Dew, Burton Snowboard unite in “One World” efforts

Sarah graybill
Sarah Graybill
January 18, 2021
No Comments
Mtn Dew and Burton Snowboards recently announced One World, a partnership surrounding the One World project that features a full-length feature film and a limited-edition collection of goods created with rPET Polartec and 12 episodes of digital content celebrating the love of snowboarding, the environment, and the desire to discover what's next, the brands say.
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Pepsi Cans

Pepsi kicks of Super Bowl Halftime Show early

Carbonated soft drink brand debuts TV, launches digital fan portal
January 11, 2021
No Comments

With artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.


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Imantz Kasiluns via unsplash.com
Channel Strategies

Omnichannel adoption propels supermarket channel

On-site, digital shopping options help supermarkets thrive
December 29, 2020
No Comments
As pandemic conditions prompt many consumers to grocery shop from home, supermarkets have adopted omnichannel platforms to maintain sales. As a result, major players are directing capital expenditures to solutions that drive future growth for the channel.
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Barbara Harfmann, Between Drinks column
Between Drinks

Beverage companies boost revenue through virtual events

Digital marketing crucial in current business climate
Barbara h200x200
Barbara Harfmann
August 25, 2020
No Comments
As the COVID-19 shutdown continues to wreak havoc on the economy, beverage companies are getting creative when it comes to boosting revenue and connecting with consumers.
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Kosher Wine

Virtual wine events show Israeli culture

Viewers could pre-order wine to sample at home
July 29, 2020
No Comments

Israeli Wine Producers Association (IWPA) and kosherwine.com partnered May-July to offer free live wine tasting events and tours. Viewers could order wine in advance to sample at home during the virtual tastings and learn about the wines and Israeli culture. 


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More Articles Tagged with 'digital marketing'
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