digital marketing

Last Drop

Mtn Dew, Burton Snowboard unite in “One World” efforts

January 18, 2021

Mtn Dew and Burton Snowboards recently announced One World, a partnership surrounding the One World project that features a full-length feature film and a limited-edition collection of goods created with rPET Polartec and 12 episodes of digital content celebrating the love of snowboarding, the environment, and the desire to discover what's next, the brands say.

Pepsi kicks of Super Bowl Halftime Show early

Carbonated soft drink brand debuts TV, launches digital fan portal

January 11, 2021

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With artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.

Channel Strategies

Omnichannel adoption propels supermarket channel

On-site, digital shopping options help supermarkets thrive

December 29, 2020

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As pandemic conditions prompt many consumers to grocery shop from home, supermarkets have adopted omnichannel platforms to maintain sales. As a result, major players are directing capital expenditures to solutions that drive future growth for the channel.

Between Drinks

Beverage companies boost revenue through virtual events

Digital marketing crucial in current business climate

Barbara Harfmann

August 25, 2020

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As the COVID-19 shutdown continues to wreak havoc on the economy, beverage companies are getting creative when it comes to boosting revenue and connecting with consumers.

Virtual wine events show Israeli culture

Viewers could pre-order wine to sample at home

July 29, 2020

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Israeli Wine Producers Association (IWPA) and kosherwine.com partnered May-July to offer free live wine tasting events and tours. Viewers could order wine in advance to sample at home during the virtual tastings and learn about the wines and Israeli culture.

Bardstown Bourbon Co. launches virtual facility tour

Guided 360 tour of distillery offers behind-the-scenes look

July 8, 2020

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The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.

Dirty lemon drug store frictionless / cashierless retail store

Channel Strategies

Drug stores reformat, digitize to compete with online retailers

Wellness centers, frictionless checkout among latest strategies

Sarah Graybill

March 18, 2020

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Known as the place to pick up your meds along with those “few extra things,” drug stores are now exerting extra effort to compete with online retail giants, accommodate consumers’ growing health needs and demands, and leveraging technology to enhance their offerings.

Meiomi Wines introduces new fall marketing campaign

“Flavor Forward” leverages brand’s unique appellations

September 16, 2019

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Sonoma, Calif.-based Meiomi Wines, a wholly owned subsidiary of Constellation Brands Inc., introduced its new marketing platform titled Flavor Forward, as well as a new innovative advertising creative supporting the campaign.