Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, and Burton Snowboards recently announced One World, a partnership surrounding the shared values of creativity, progression and sustainability in an effort to inspire others to reduce their impact, it says.
The One World project includes a full-length feature film and a limited-edition capsule collection of hard and soft goods created with recycled materials such as rPET Polartec made from recycled plastic bottles. The project features 12 episodes of digital content celebrating the love of snowboarding, respect for the environment and the desire to discover what's next, the company says.
"Mtn Dew is excited to support Burton, our long-time partner, on this project, highlighting recycling initiatives via an episode titled ‘1029 Turns,’” said Nicole Portwood, vice president of marketing for Mtn Dew, in a statement. “Not only is this an opportunity to shine light on this incredible project, but also to continue expanding our relationships with our shared athlete partners.”
The full-length feature film “One World” and the 12 episodes are available on multiple streaming platforms and on Burton.com, with the Mtn Dew episode featuring footage of snowboarders Danny Davis, Julia Marino and Red Gerard as they ride the One World limited-edition Backseat Drivers.
"Our planet is sacred and it's important to protect it," Davis said. "I'm stoked that my sponsors Burton and Mtn Dew are taking an active role together to help raise awareness for climate change in a creative and exciting way through projects like One World."