Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, and Burton Snowboards recently announced One World, a partnership surrounding the shared values of creativity, progression and sustainability in an effort to inspire others to reduce their impact, it says.
The One World project includes a full-length feature film and a limited-edition capsule collection of hard and soft goods created with recycled materials such as rPET Polartec made from recycled plastic bottles. The project features 12 episodes of digital content celebrating the love of snowboarding, respect for the environment and the desire to discover what's next, the company says.