Waiākea launches Paʻa Premium Glass Collection
Waiākea Hawaiian Volcanic Beverages kicks off its 14th anniversary with the launch of Waiākea Paʻa, a premium reusable glass collection available in still and sparkling. Paʻa, Hawaiian for “solid,” “firm,” or “permanent,” joins Waiākea’s 100% post-consumer recycled OceanPlast bottle and refillable aluminum offering.
Founded in Hilo in 2012, Waiākea was among the first water brands in the United States to commit to 100% post-consumer recycled packaging, it says. In the 14 years since, the brand has expanded into refillable aluminum, transitioned black ink on its labels to a carbon-negative, algae-based ink, become one of the highest-scoring Certified B Corp. brands in the U.S., and through its Kōkua Initiative nonprofit, impacted more than 495,000 people in Hawaiʻi. Paʻa is the next chapter and the missing piece.
“For 14 years, we’ve focused on giving people a better option, not just a different one,” said Ryan Emmons, co-founder and CEO of Waiākea Hawaiian Volcanic Beverages, in a statement. “Glass is a format we considered carefully for many years, and Paʻa is the result of getting it right. It rounds out our portfolio with the same standards of sourcing, taste, and sustainability we’ve held since day one and gives our consumers the freedom to choose the format that fits any moment.”
With Paʻa, Waiākea now offers a premium water option across every channel and occasion. OceanPlast delivers lightweight portability with the brand’s industry-defining 100% post-consumer recycled content. Refillable aluminum serves on-the-go occasions and accounts moving away from single-use bottles. Paʻa brings premium glass presentation to hospitality, fine dining, specialty retail, and home consumption, preserving the water's signature mineral profile and smooth taste, it says.
Like the rest of the portfolio, Paʻa was engineered with sustainability built in. The bottle is produced with 40% cullet (recycled glass), with a goal to increase that figure toward 100% over the next five years.
To introduce Paʻa, Waiākea has partnered with NFL quarterback and Hawaiʻi native Marcus Mariota for the launch campaign. “Waiākea represents Hawaiʻi the right way — the source, the people, and the care behind every detail,” Mariota said. “Paʻa is the kind of bottle that elevates a meal, and I'm proud to help introduce it.”
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
