For many, their “life-of-the-party” alcohol of choice is tequila. The spirit also has been seeing a “spike” recently, pun intended, as it is being used in some recent ready-to-drink (RTD) beverages. According to Drizly, over the Fourth of July weekend (July 2-5), tequila encompassed a 21% share of the liquor category, which is up from its 19% share in June 2021 and the July 4th 2020 weekend, respectively. Also of note, RTD share grew to 7% of the liquor category over the long weekend, up from its 5% share in June 2021.
Capitalizing on both of these consumer trends, Tequila Cazadores recently introduced its lineup of premium RTD canned cocktails made with 100% blue weber agave Tequila Cazadores Blanco. The variety pack includes the varietals Margarita, Spicy Margarita and Paloma.
In an immersive online experience, I recently had the opportunity to learn more about the new lineup from Tequila Cazadores North America Ambassador Alan Ruesga-Palayo. Along with details about its launches and recent campaigns, Ruesga-Pelayo shared details about the brand’s sustainability practices.
“Many companies sell the agave for cosmetics products, but we leave it on the soil to compost and make it healthier,” he says. “We also use the agave to create electricity to power operations. You take the agave sugars to produce a biofuel, which powers 60% of the facility.”
Ruesga-Pelayo also explained that for tequila to be called tequila, it should be made from 100% blue weber agave originating from one of five Mexican states: Jalisco, Tamaulipas, Guanajuato, Nayarit or Michoacan.
“A point of pride for the brand, Tequila Cazadores meets these standards,” he says, pointing out that the brand’s roots go back to 1922 in Arandas, Mexico, resulting in a smooth, bold, highland tequila.
Leading up to National Tequila Day July 24, Cazadores launched a social media campaign with the hashtag #RealTequilaForRealPeople, calling attention to the fact that it’s made with 100% blue weber agave, which is then fermented and distilled with 100% of the sugars of the agave. For 51 years, the recipe remained a family secret until it was decided that the time was right to share Tequila Cazadores with the world. In 1973, the first commercial distillery was built, in the exact spot where the stag (which is now the brand’s logo) stood in the agave field.