For many, their “life-of-the-party” alcohol of choice is tequila. The spirit also has been seeing a “spike” recently, pun intended, as it is being used in some recent ready-to-drink (RTD) beverages. According to Drizly, over the Fourth of July weekend (July 2-5), tequila encompassed a 21% share of the liquor category, which is up from its 19% share in June 2021 and the July 4th 2020 weekend, respectively. Also of note, RTD share grew to 7% of the liquor category over the long weekend, up from its 5% share in June 2021.
Capitalizing on both of these consumer trends, Tequila Cazadores recently introduced its lineup of premium RTD canned cocktails made with 100% blue weber agave Tequila Cazadores Blanco. The variety pack includes the varietals Margarita, Spicy Margarita and Paloma.