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Home » Keywords: » virtual events

Items Tagged with 'virtual events'

ARTICLES

IFT FIRST

IFT FIRST: Annual Event and Expo returns to Chicago

Tradeshow adds new in-person, virtual experiences
June 6, 2022
No Comments

Annual Event & Expo, whose updated brand is an acronym for Food Improved by Research, Science and Technology, will take place July 10-13 at McCormick Place in Chicago.


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Sarah Graybill - The Last Drop
Last Drop

Tequila Cazadores offers immersion experience

History, sustainability among immersion’s highlights
Sarah graybill
Sarah Graybill
August 2, 2021
No Comments
In the midst of the launch of several new products, Tequila Cazadores offers an immersion experience highlighting the brand’s history, sustainability practices and the standards that go into its premium status.
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VIVANT

VIVANT debuts interactive online wine platform

Streaming company connects winemakers, advisers with consumers
December 14, 2020
No Comments

Paris-based VIVANT debuts as an interactive online platform to connect winemakers, consumers and expert wine advisers in streaming Live Experiences. The platform blends engaging interaction, personalized education and lively entertainment by transporting members to iconic wine regions without leaving home, according to the company.


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1796 Speakeasy

1796 hosts Virtual Holiday Speakeasy

November 25, 2020
No Comments

The “1796 Virtual Holiday Speakeasy” gives consumers the opportunity to attend a virtual cocktail class from November through January. 


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Sarah Graybill - The Last Drop
Last Drop

Bacardi offers at-home cocktailing experience

Customized group event includes class, mixology kit
Sarah graybill
Sarah Graybill
November 16, 2020
No Comments

This holiday season, you can bring the tastes of tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi. 


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Jessica Jacobsen
Beverage Beat

Virtual holiday celebrations to feature varying beverage choices

Bacardi survey shows 40% consumers plan to drink festive holiday drinks
Jess 200
Jessica Jacobsen
October 29, 2020
No Comments

A survey released by Bacardi USA, shows that consumers will plan for more virtual holiday celebrations, but that festive cocktails will be a key component.


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Brooks Winery
Supplemental Marketing

Virtual tastings, events and go-to online marketing engages consumers

Beverage brands drive sales through website, DTC
Barbara h200x200
Barbara Harfmann
September 4, 2020
No Comments

For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.


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Barbara Harfmann, Between Drinks column
Between Drinks

Beverage companies boost revenue through virtual events

Digital marketing crucial in current business climate
Barbara h200x200
Barbara Harfmann
August 25, 2020
No Comments
As the COVID-19 shutdown continues to wreak havoc on the economy, beverage companies are getting creative when it comes to boosting revenue and connecting with consumers.
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Jack Daniel's Crash the Couch

Jack Daniel’s announces virtual music festival

‘Crash the Couch’ will support Sweet Relief COVID-19 Musicians Fund
August 3, 2020
No Comments

Jack Daniel’s, a brand of Brown-Forman Corp., Louisville, Ky., is bringing artists straight to living rooms everywhere with “Crash the Couch,” a virtual music festival streaming Aug. 14-15 at 8 p.m. ET in support of musicians impacted by the COVID-19 pandemic. Brittany Howard of the Alabama Shakes, Cold War Kids and Nathaniel Rateliff will headline.


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2023 State of the Industry: Non-Alcohol Beverages

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BevOps Fleet Summit

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