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Commentary

Last Drop

Bacardi offers at-home cocktailing experience

Customized group event includes class, mixology kit

By Sarah Graybill
Sarah Graybill - The Last Drop
November 16, 2020

This holiday season, consumers can bring the tastes of a tropical paradise home with a personalized virtual mixology class hosted by rum experts from Puerto Rico’s Casa Bacardi. 

Bacardi is offering friends, families and coworkers a custom cocktailing experience, complete with live trivia, an optional personalized bottle of Bacardi, and a stylish tropical-themed mixology set that includes a cocktail shaker, jigger, muddling stick and strainer.

The scheduling of the event can be customized, and is $75 a person. During the personal mixology session, expert mixologists from Casa Bacardi share the art of crafting iconic rum cocktails, including the mojito, piña colada, or the Coquito, a Caribbean holiday delight.

Registered participants will receive a custom mixology kit along with an optional customized label to be added to any Bacardi Superior rum bottle with free shipping. To sign up for your holiday experience, visit www.shop.bacardi.com/collections/virtual-experiences, and select “Bacardi virtual mixology” from the “Products” menu. For a limited time, Beverage Industry readers get $5 off when booking their session with code BEVIND20, valid until Jul. 31, 2021. For a more personalized experience, email casabacardi@bacardi.com. 

KEYWORDS: bacardi beverage marketing campaign cocktails mixology virtual events

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Sarah graybill
Returning to her roots in Chicago after writing and marketing in California’s wine country, Sarah Graybill covers everything from beverage brand creative and innovation in packaging, to responsible manufacturing and products simply too good not to buzz about. Sarah has two Bachelor of Arts degrees in Public Relations and English from Drake University, but has been writing since age 8. Sarah’s favorite aspects of her role as associate editor are the dynamic industry wavemakers she gets to know, and the journeys and stories that make their products noteworthy.

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