Since launching its Pre-Accelerator Programme in July 2021, Distill Ventures (DV), an independent drinks accelerator devoted to building and scaling the drinks brands of the future, has invested its initial goal of $5 million to entrepreneurs from underrepresented communities. Now, DV is announcing its aim to invest an additional $5 million in global funding committed by Diageo, DV’s sole funding partner, during the next year. 

New York-based Diageo North America and The Vita Coco Co., New York, announced their collaboration to launch a line of premium canned cocktails. Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings – Piña Colada, Strawberry Daiquiri and Lime Mojito – all starting with a balanced blend of Captain Morgan Caribbean white rum and Vita Coco’s refreshing coconut water.

Diageo plc, London, announced it has acquired 21Seeds, a rapidly growing flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño.

To support New York-based Diageo North America’s growth strategy in the ready-to-drink (RTD) category, the company announced plans to expand its manufacturing footprint and install two can lines at a new facility in Plainfield, Ill. With an investment of approximately $80 million, the site will have the capacity to produce more than 25 million cases of RTDs a year, including Smirnoff seltzers and the newly launched spirits-based RTD cocktails from Crown Royal and Ketel One Botanicals.

Diageo plc, London, announced a range of 25 goals in its Society 2030: Spirit of Progress plan, which is designed to make a positive impact on the world by 2030, in the Decade of Action to achieve the United Nations Sustainable Development Goals.

London-based Diageo plc, makers of Johnnie Walker, Smirnoff and Guinness, announced that it has created a 100 percent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.

Tanqueray London Dry Gin, a brand of Diageo North America, Norwalk, Conn., released Tanqueray Sevilla Orange. Available in select Florida markets, the new flavor features a bittersweet orange taste and warm hints of spice, the company says.

Crown Royal, a brand of Diageo North America, launched its latest whisky flavor: Peach.

To encourage and celebrate voter turnout, Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, is partnering with nonprofit organization ElectionDay.org, a Vote.org initiative, to support its 'Election Day Holiday' campaign.

Smirnoff Vodka, a brand of Diageo North America, Norwalk, Conn., announced its new campaign entitled Welcome to the Fun%, which celebrates good times with a quality product everyone can afford, the company says.