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Home » Diageo

Articles Tagged with ''Diageo''

Bawls Orange

NACS showcases beverages in convenience stores

The Coca-Cola Co., PepsiCo announce upcoming launches
November 16, 2015

This year, not everything that happened in Vegas will stay in Vegas. The National Association of Convenience Stores (NACS), Alexandria, Va., hosted its 2015 tradeshow, which took place Oct. 11-14 at the Las Vegas Convention Center.


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limited johnnie walker

Johnnie Walker releases limited-edition Scotch whisky

Brand to release a series of limited-edition, wood-finished Scotch blends
October 5, 2015

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, will introduce its newest Scotch whisky: Johnnie Walker Select Casks – Rye Cask Finish, a 10-year-old, 46 percent alcohol by volume (ABV), chill-filtered blended Scotch whisky. The new varietal is the first in a series of limited-edition, wood-finished Scotch blends to be released during the coming years, the company says. Each limited-edition whisky will feature a different wood finish crafted for today's whisky enthusiast, it adds.


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Rhetoric-21-years-old

Orphan Barrel releases Rhetoric 21-Year-Old Bourbon Whiskey

New whiskey is the second release in its Progressively Aged Rhetoric series
August 4, 2015

As bourbon continues to boom, whiskey enthusiasts are clamoring for new products to enjoy. To satisfy these whiskey consumers, Louisville, Ky.-based Orphan Barrel Whiskey Distilling Co., a division of Diageo plc, released its Rhetoric 21-Year-Old Kentucky Straight Bourbon Whiskey.


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Jennifer Storelli

Why brands pull April Fools' Day pranks

Captain Morgan Taco Rum release generated buzz for Captain Morgan White Rum
Jennifer Storelli 200px
Jennifer Storelli
April 15, 2015

Although April Fool’s Day can be a fun day of practical jokes for many, it can be a scary day for reporters. Last year, April Fool’s Day fell on a Tuesday, which meant the Beverage Industry team was challenged to determine which news releases were real and which ones were jokes as we prepared our weekly Tuesday e-newsletter.


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Thump Rye and Agave_422

Thump Keg Brewing Co. Rye IPA and Agave Amber Ale

February 13, 2015

Thump Keg Brewing Co. brings two new inspired ale flavors to the market


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Jeremiah Weed whiskeys

Jeremiah Weed whiskeys

December 4, 2014

Diageo North America launched a line of Jeremiah Weed American whiskeys in Spiced, Cinnamon and Sarsaparilla varieties.


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Deleon Platinum Tequila

Diageo, Sean ‘Diddy’ Combs expand Deleón line

Six premium, luxury tequilas planned for 2014, 2015
November 20, 2014

Norwalk, Conn.-based Diageo North America and New York-based Combs Wine & Spirits, owned by rap artist and entrepreneur Sean “Diddy” Combs, unveiled a newly expanded portfolio of liquors from its Deleón Tequila luxury brand. This month, the duo will launch new Platinum and Reposado variants, and it intends to launch four more tequilas within the next year.


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Guinness The 1759

Guinness The 1759

November 20, 2014

Guinness & Co., a part of Diageo plc, introduced the first offering in the new Guinness Signature Series: Guinness The 1759.


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Guinness The 1759

New limited-edition Guinness ale combines beer and whiskey malt

Guinness The 1759 is first in Guinness Signature Series
October 24, 2014

Guinness & Co., a part of London-based Diageo, introduced its newest innovation: Guinness The 1759.


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Smirnoff Sours

Smirnoff Sours

October 14, 2014

Diageo North America extended its Smirnoff vodka brand with a new Sours line.


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