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Diageo North America extended its Smirnoff vodka brand with a new Sours line. Smirnoff Sours vodkas combine Smirnoff No. 21 vodka, which is triple distilled and 10 times filtered, with sour flavors intended to invoke a “sour face” from consumers. The vodkas are available in Green Apple, Watermelon and Fruit Punch varieties and contain 30 percent alcohol by volume. A 750-ml bottle has a suggested retail price of $15.99. The vodkas also are available in 50-ml and 1-liter sizes.
Diageo North America, Norwalk, Conn.
Distribution: Select markets