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Home » Diageo

Articles Tagged with ''Diageo''

Ace Metrix names top beverage ads of Q3

Top beverage ads use humor to appeal to consumers
October 7, 2014

Ace Metrix, Mountain View, Calif., announced the top-scoring ads of the third quarter of 2014.


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Smirnoff introduces new Sours vodkas

Brand challenges consumers to show their sour faces on social media
September 25, 2014

Diageo North America, Norwalk, Conn., extended its Smirnoff vodka brand with a new Sours line.


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Diageo names Golden Bar Award winners

Awards presented for excellence in sales, marketing and promoting responsible drinking
September 12, 2014

Diageo North America, Norwalk, Conn., named the winning spirits, wine and beer distributors of its 11th annual Golden Bar Awards, which took place at a number of events across the country.


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Woodwork wines

August 26, 2014

Diageo Chateau & Estate Wines, a part of Diageo, introduced a line of Woodwork wines that showcase the influence of oak on each varietal.


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Guinness to introduce Blonde American Lager

New beer is first in new Guinness Discovery Series
August 14, 2014

London-based Diageo plc’s Irish beer brand Guinness announced plans to launch a Blonde American Lager this fall.


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Smirnoff Sorbet Light Summer Strawberry and White Peach

August 12, 2014

Diageo added two flavors to its Smirnoff Sorbet Light brand of reduced-calorie flavored vodkas.


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Smirnoff White

June 16, 2014

Diageo released its new super-premium Smirnoff White vodka exclusively at duty-free stores across the globe.


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Diageo teams with David Beckham, Simon Fuller to launch new Scotch whisky

Haig Club Scotch Whisky will hit global markets later this year
April 10, 2014

London-based Diageo plc announced the upcoming global launch of Haig Club Single Grain Scotch Whisky in partnership with professional soccer player David Beckham and British entrepreneur Simon Fuller, who is the founder of XIX Entertainment and creator of the entertainment TV show “American Idol.”


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Wirtz Beverage named exclusive broker for Diageo in Canada

New entity Wirtz Beverage Canada will feature dedicated sales team for Diageo brands
March 3, 2014

London-based Diageo has signed an agreement with Chicago-based distributor Wirtz Beverage Group, a division of Wirtz Corp., making it the exclusive national broker for Diageo’s beer, wine, spirits and ready-to-drink (RTD) brands in Canada.


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Captain Morgan White Rum

February 20, 2014

Diageo North America’s Captain Morgan brand made its debut in the white rum segment with Captain Morgan White Rum.


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