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Smirnoff WhiteDiageo released its new super-premium Smirnoff White vodka exclusively at duty-free stores across the globe. With 41.3 percent alcohol by volume, the spirit has been freeze-filtered at 21 degrees Fahrenheit, resulting in a smooth taste, the company says. It is best served neat straight from the freezer, it adds. A 1-liter bottle retails for approximately $35.

Diageo, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.smirnoff.com
Distribution: Select markets