Smirnoff launches Fourth of July contest
Spirit brand to give 100 fans two extra paid days off
Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says.
Started this week, Smirnoff Ice is calling on people across America to exercise their undeniable right to patriotic fun by sounding off on Facebook or Instagram about how they’d celebrate if they had a five- day weekend, the company says.
By commenting on the contest post on the Smirnoff US Facebook and Instagram pages, consumers will be entered for the chance to be paid by Smirnoff Ice for the time that is being taken off, allowing them to take July 5 and 6 off and celebrate, it adds.
“I think we can all agree that Wednesday is not enough time to celebrate America’s birthday, said Krista Kissk, brand director of Smirnoff Ice, in a statement. “Who wants to head back to work and do work things, when you could be on a beach, on a boat or on a mountain celebrating the good ole US of A?”
“Smirnoff Ice is brand that encourages people to have fun, and we believe that America deserves more than 24 hours,” she continued. “That’s why we are giving hard-working Americans the chance to extend their holiday to a five-day weekend by paying 100 people to take July 5th and 6th off, so they can celebrate the Smirnoff Ice way, with Red, White & Berry.”
The competition ends July 1 and no purchase is necessary to enter.