Captain Morgan, a brand of Diageo North America, launched Captain Morgan Apple Smash, a limited-edition rum.

Stemming from the launch of Captain Morgan Cannon Blast, Captain Morgan, a brand of Diageo North America, announced the launch of a new limited-edition rum: Captain Morgan LocoNut.

Captain Morgan, a brand of Diageo North America, Norwalk, Conn., announced the limited-edition release of Jack-O’ Blast Pumpkin Spiced Rum. 

Although April Fool’s Day can be a fun day of practical jokes for many, it can be a scary day for reporters. Last year, April Fool’s Day fell on a Tuesday, which meant the Beverage Industry team was challenged to determine which news releases were real and which ones were jokes as we prepared our weekly Tuesday e-newsletter.

Captain Morgan brings three island-inspired rum flavors to the market.

As the saying goes, any publicity is good publicity. And when it comes to April 1, companies are putting this mantra to work.

Diageo North America’s Captain Morgan brand made its debut in the white rum segment with Captain Morgan White Rum.

Inspired by Captain Henry Morgan’s invasion off the shores of Panama as well as the recent discovery of the remains of a 17th century fleet, Diageo North America launched Captain Morgan Sherry Oak Finish Spiced Rum for a limited time.

Created with the whiskey occasion in mind, Diageo launched Captain Morgan Black Spiced Rum.