New York-based Diageo North America and The Vita Coco Co., New York, announced their collaboration to launch a line of premium canned cocktails. Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three offerings – Piña Colada, Strawberry Daiquiri and Lime Mojito – all starting with a balanced blend of Captain Morgan Caribbean white rum and Vita Coco’s refreshing coconut water.

Captain Morgan, a brand of Diageo North America, launched Captain Morgan Apple Smash, a limited-edition rum.

Stemming from the launch of Captain Morgan Cannon Blast, Captain Morgan, a brand of Diageo North America, announced the launch of a new limited-edition rum: Captain Morgan LocoNut.

Captain Morgan, a brand of Diageo North America, Norwalk, Conn., announced the limited-edition release of Jack-O’ Blast Pumpkin Spiced Rum. 

Although April Fool’s Day can be a fun day of practical jokes for many, it can be a scary day for reporters. Last year, April Fool’s Day fell on a Tuesday, which meant the Beverage Industry team was challenged to determine which news releases were real and which ones were jokes as we prepared our weekly Tuesday e-newsletter.

Captain Morgan brings three island-inspired rum flavors to the market.

As the saying goes, any publicity is good publicity. And when it comes to April 1, companies are putting this mantra to work.

Diageo North America’s Captain Morgan brand made its debut in the white rum segment with Captain Morgan White Rum.