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Beverage NewsMarketingWine & Spirits

Last Drop

Captain Morgan gives free Lyft rides to Gasparilla Fest-goers

67-Captain_Morgan_Gasparilla_x_Captain_Morgan_Lyft.jpg
April 9, 2020

At the 2020 Gasparilla Pirate Fest, which took place Jan. 25 in Tampa, Fla., Captain Morgan came through for fest-goers by offering free Gasparilla Pirate Fest Scully VIP Hospitality tickets for up to 10 “Morgans” (anyone with the first, middle or last name of Morgan) and two members of their crew (21 or older). The VIP tickets included access to the parade route and hospitality area along with a picnic-style buffet lunch. The rum brand also offered $20,000 in Lyft Ride Smart credits to give festival attendees a $20 credit toward their ride fare to and from the festival. Yun Ling, Florida general manager for Lyft said in a statement that Lyft was excited to partner with Captain Morgan to give Tampa residents and visitors a reliable, affordable ride option, as well as encourage those celebrating to plan ahead with a Lyft ride to help them explore Tampa without worrying about parking or getting home afterwards.

KEYWORDS: beverage marketing campaign Captain Morgan rum

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