This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • Top 100 Beverage Companies
    • 2023 Beer Market Report
    • 2023 Truck Report
    • State of the Beverage Industry
    • 2022 Executive of the Year
    • 2022 Wholesaler of the Year
  • CATEGORY FOCUS
    • Carbonated Soft Drinks
    • Bottled Water
    • Juice & Juice Drinks
    • Sports Drinks
    • Tea and Coffee
    • Energy Drinks & Shots
    • Alternative Drinks
    • Beer
      • Beer Market Report
      • Craft Beer Report
    • Wine & Spirits
    • Cannabis Beverages
    • Plant-Based Beverages
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
    • Beverage R&D News
  • PACKAGING
    • Packaging Material
    • Packaging Equipment
    • New Packages
    • The Packaging School
  • OPERATIONS
    • Plant Focus
    • Distribution
      • 2023 Trucks Report
    • Supplier News
  • PRODUCTS
    • New Products
      • Featured Products
    • Product Poll
    • New Product Submission Form
  • DIRECTORIES
    • Annual Manual
    • eBook
    • Take a Tour
    • Contract Packaging Guide
  • MORE
    • Channel Strategies
    • Classifieds
    • Custom Content & Marketing Services
    • eNewsletters
    • Events
      • BevOps Fleet Summit
      • Membrane Technology Forum
      • The Beverage Forum
    • Market Insights
    • Market Research
    • Polls
    • Store
    • Sponsor Insights
    • White Papers
  • MEDIA
    • Interactive Product Spotlights
    • Podcast
    • Videos
    • Webinars
  • EMAGAZINE
    • eMagazine
    • Archived Issues
    • Contact
    • Advertise
    • Subscribe
Home » Keywords: » football

Items Tagged with 'football'

ARTICLES

1800 Tequila

1800 Tequila, Los Angeles Rams team up

1800 Tequila named official tequila of football franchise
December 4, 2020
No Comments

As two heritage brands, 1800 Tequila and the L.A. Rams have teamed up as official partners with sweepstakes, merchandise, tailgates and more.


Read More
Pepsi NFL

Pepsi connects with fans from afar

Made for Football Watching campaign brings fans together
October 15, 2020
No Comments

Pepsi’s Made for Football Watching multi-channel media campaign aimed to connect to fans from all over the world who watch the game from their homes by providing digital interactive features, activities and game-watching supplements to this year’s NFL watch experience.


Read More
Miller Lite

Miller Lite launches Cantenna for football season

Streaming device resembles Miller Lite can
September 14, 2020
One Comment

Miller Lite, a brand of Chicago-based Molson Coors Brewing Co., is launching the Cantenna, a reception device on the market that serves up football straight to fans' living rooms. The latest can-novation is a game-watching solution for all the cord-cutters and cord-nevers out there.


Read More
Bud Light Showtime Cam

Bud Light teams with NFL, Twitter for virtual fan experience

Bud Light Showtime Cam provides NFL fans the chance to celebrate with their favorite teams
September 8, 2020
No Comments

Just in time for the kick-off to the 2020 NFL season, Bud Light, in tandem with the NFL and Twitter, is unveiling Bud Light Showtime Cam, a first-of-its-kind interactive celebratory camera.


Read More
Bud Light NFL Packaging

Bud Light encourages fans to draft Gardner Minshew II in first round

NFL-themed Bud Light packaging to be available at retail beginning Sept. 7
August 27, 2020
No Comments

Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that fans who select Jacksonville Jaguars quarterback Gardner Minshew II in the first round of their Fantasy Football draft can enter for a chance to win a case worth of Bud Light.


Read More
Beverage News

Nielsen releases Super Bowl consumption infographic

Wine and spirits both generate more than $500M in sales
January 30, 2018
No Comments

Every year as January comes to a close, sports fans, brands and consumers across America prepare for one of the biggest sporting events of the year: the Super Bowl. 


Read More
Beverage News

Heineken USA brings back What’s Your Play retail program

Marketing program to offer weekly and daily prizes
November 4, 2016
No Comments

Heineken USA, White Plains, N.Y., is upping the ante on game day with its What’s Your Play? portfolio retail program running from Jan. 1 to Feb. 28 during the football playoff weeks and the Super Bowl. 


Read More
Dos Equis CFP

Dos Equis announces College Football Playoff marketing

Brand launches sweepstakes, Most Interesting Man Snapchat filter
November 2, 2016
No Comments

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the first Official Beer Sponsor of the College Football Playoff (CFP), is encouraging fans to go for "Game Day Greatness" this season as part of the brand's commitment to premiumize and elevate the game day experience, the company says. 


Read More
Dos Equis Airboat

Dos Equis reveals first commercial of new Most Interesting Man in the World

Most Interesting Man to sync with brand’s college football sponsorship
October 28, 2016
No Comments

After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, released a full-length commercial, “Airboat,” which reveals more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as he races airboats down sand dunes and spars in Samurai armor, the company says. 


Read More
Coke Broncos bottle

Swire Coca-Cola launches Denver Broncos bottles

Eight-ounce glass bottles available in Colorado for limited time
October 14, 2016
No Comments
Gearing up for football season, Swire Coca-Cola USA announced the limited-edition release of specially designed glass bottles of Coca-Cola that commemorate the Denver Broncos Super Bowl championship.
Read More
More Articles Tagged with 'football'
Subscribe For Free!
  • eMagazine Subscription
  • Beverage Industry Insider eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

close
  • Organic Vitamin C
    Sponsored byApplied Food Sciences

    The Next Move in Organic Vitamin C

  • Functional Beverage Trends in 2022
    Sponsored byApplied Food Sciences

    Five Functional Beverage Trends in 2022

  • AmaTea® Max
    Sponsored byApplied Food Sciences

    This Amazonian 'Super-Leaf' May Help Gaming Performance

Popular Stories

Ghost Energy

How GHOST ENERGY found success through transparency

CoverFEAT_AthleticBrewing_ATHLETIC-CT2-9561.JPG

Athletic Brewing helps rejuvenate non-alcohol market

blakes spring

Blake’s Hard Cider prepares for 10th anniversary

4/27 ISHN Editorial Webinar

Events

April 5, 2023

2023 State of the Industry: Non-Alcohol Beverages

The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.
April 11, 2023

BevOps Fleet Summit

BevOps Fleet Summit LOGOThis important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.

View All Submit An Event

Poll

Readers’ Choice: New Product of the Month, March 2023

The winner will appear in an upcoming Beverage Industry Insider eNewsletter. Voting ends March 31, 2023 at 11:59 p.m. ET.
View Results Poll Archive

Products

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

Impact on Food and Beverage Innovation - Coronavirus (COVID-19) Case Study

See More Products

4/5 BI Editorial Webinar

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest beverage industry marketplace trends.

SUBSCRIBE TODAY!
  • More
    • Subscribe
    • Annual Manual
    • Connect with BI
    • Editorial Guidelines
    • eNews
    • Featured Products
    • Food & Beverage Brands
    • List Rental
    • New Products
    • New Product Submission Form
    • Polls
    • Reprints
    • Survey And Sample
    • Want More?
    • Privacy Policy
  • Exclusives
    • Beer Market Report
    • White Papers
    • Videos
  • Privacy
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY
    • UPDATE MY PREFERENCES

Copyright ©2023. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing