Pepsi connects with fans from afar

Made for Football Watching campaign brings fans together

Pepsi has announced its new multi-platform 2020 football campaign: Made for Football Watching, designed to connect the carbonated soft drink brand with the millions of NFL fans. Pepsi says 95 percent of fans watch the NFL on TV, and as such, the Made for Football Watching campaign spotlights and celebrates these elite football watchers. To bring the campaign to life, Pepsi unveiled MadeforFootballWatching.com, an online hub for news and content including social filter; as well as media integrations, regional activations and the Pepsi NFL Laces Can in team-specific branded 12-packs of Pepsi, Pepsi Zero Sugar and Diet Pepsi.

In this webinar, Black Swan uses AI-powered social intelligence to analyze the key trends driving change in the RTD space with recommendations for how brands can stay ahead of the curve.

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