Pepsi has announced its new multi-platform 2020 football campaign: Made for Football Watching, designed to connect the carbonated soft drink brand with the millions of NFL fans. Pepsi says 95 percent of fans watch the NFL on TV, and as such, the Made for Football Watching campaign spotlights and celebrates these elite football watchers. To bring the campaign to life, Pepsi unveiled, an online hub for news and content including social filter; as well as media integrations, regional activations and the Pepsi NFL Laces Can in team-specific branded 12-packs of Pepsi, Pepsi Zero Sugar and Diet Pepsi.