Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsEnergy Drinks & Shots

Olivia ‘Livvy’ Dunne launches signature Accelerator Active Energy Cotton Candy flavor

New variety available at Rouses Markets in Louisiana, Amazon

By Staff Beverage Industry
Accelerator Livvy Dunne

(Image courtesy of Accelerator Active Energy)

April 8, 2025

Accelerator Active Energy and Livvy Dunne announce the launch of her very own signature Cotton Candy Accelerator flavor and personalized can. 

As both an investor and brand ambassador for Accelerator, the LSU gymnast and social media influencer, has crafted a unique signature Cotton Candy Accelerator flavor that is now available for purchase on Amazon nationally and at Rouses Markets locations in Louisiana.  

“Cotton candy is my all-time favorite treat and the team at Accelerator helped turn that into my very own delicious signature flavor. My sister and I have enjoyed eating cotton candy together since we were little,” Dunne said in a statement. “Accelerator is the best energy drink out there and it’s an essential part of my daily routine, whether working out, traveling or just during my everyday activities. Having my own signature flavor is a dream come true. I enjoyed the creative process of bringing this to life and I’m obsessed with the way the new flavor tastes. This is an exciting moment in my partnership with Accelerator.”  

Accelerator is launching the product with a promotional offer on Amazon. From April 8 to 18, consumers who purchase a 12-pack of Dunne’s new signature flavor will be able to purchase for $14.99 ($10 off).

Dunne has been part of the Accelerator team since 2023 and in October of that same year, the Livvy Fund formed a partnership that made Accelerator the first brand to sign NIL deals with athletes through the fund. Accelerator Livvy Fund athletes supporting the launch of Livvy’s Cotton Candy flavor are her gymnastics teammates Haleigh Bryant, Aleah Finnegan, Kailin Chio, KJ Johnson, Amari Drayton, Chase Brock and Alexis Jeffrey. 

“Livvy has been an ideal partner for Accelerator since we joined forces,” said Andrew Wilkinson, CEO at Accelerator Active Energy. “We aim to partner with people who are passionate about our brand and incorporate Accelerator into their daily routine. She gave great feedback and ideas that ultimately led to the creation of her signature Cotton Candy flavor. It’s a flavor we’re very excited about, so I can’t wait to hear what our consumers think.” 

With zero sugar, Accelerator features a proprietary blend of natural caffeine, plant-based thermogenics, and cognitive boosters is clinically proven to help accelerate your metabolism.  

In addition to Dunne, the Accelerator athlete roster includes football superstar Travis Kelce, Top 10-ranked professional tennis star Paula Badosa, baseball rising star and world champion Evan Carter and global fitness instructor Tunde Oyeneyin.  

In the weeks ahead, consumers can keep an eye out for news of activations in the Baton Rouge area and special promotions and giveaways to celebrate Dunne’s signature flavor.

KEYWORDS: athlete partnership energy drinks indulgent flavors

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beverage News
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • C4 Energy Starburst

    C4 Energy launches Starburst candy collaboration line

    See More
  • PepsiCoJuntosCrecemos.jpg

    PepsiCo launches Greenhouse Accelerator Program: Juntos Crecemos Edition

    See More
  • Monster Energy and Lando Norris

    Monster Energy launches zero sugar flavor with Lando Norris

    See More

Related Products

See More Products
  • nanotech.jpg

    Nanotechnology in the Beverage Industry 1st Edition

  • nanoinbev.jpg

    Nanoengineering in the Beverage Industry 1st Edition

  • nutrients.jpg

    Nutrients in Beverages 1st Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing