BioSteel Sports Nutrition Inc. announced its athlete partnership with Sergiño Dest, defender for the U.S. Men’s National Soccer Team (USMNT). Dest joins the brand’s team of elite athlete ambassadors that includes fellow soccer star Christen Press, as well as Patrick Mahomes and Luka Dončić.
BioSteel also is an official sponsor of U.S. Soccer, which means players, including Dest, hydrate with BioSteel on the sidelines during National Team matches. As the newest member of the hashtag #TeamBioSteel, he will have the continued support of clean, healthy hydration on and off the field, and he will amplify the brand’s lineup of zero-sugar hydration products to his community and fans across the globe, the company says.
“Clean hydration and being smart about what I put into my body are essential to my time on the field and to my overall healthy lifestyle,” Dest said in a statement. “I look forward to taking the field with the support of BioSteel and working with the brand to introduce my community to the same sugar-free hydration products I drink to support my daily hydration routine.”
John Celenza, co-CEO and co-founder of BioSteel added: “Sergiño is an elite player who plays a key role every time he takes the field, and we’re thrilled to support him with clean, healthy hydration. Given our existing sponsorship with U.S. Soccer, this partnership will further amplify our brand in the soccer community and beyond, and we look forward to introducing our zero-sugar hydration products to more athletes and health-conscious consumers.”
Founded in 2009 by Celenza and business partner and NHL veteran Michael Cammalleri, BioSteel has achieved a reputation for being the hydration product of choice for athletes and consumers looking for a healthy alternative. The brand is committed to maintaining product transparency and delivering essential nutrients needed to support daily hydration. Each electrolyte-packed sports drink comes in an eco-friendly 16.7-ounceTetra Pak. The range of flavors includes Blue Raspberry, Mixed Berry, Peach Mango, Rainbow Twist, White Freeze and the limited-edition Cherry Lime.
BioSteel products are available across North America and globally with select retail partners or direct to consumers online through www.biosteel.com.
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