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Home » Keywords: » Olympics

Items Tagged with 'Olympics'

ARTICLES

Coca Cola Team USA

Team Coca-Cola's new campaign celebrates Team USA

Seven athletes go for gold at the Olympic, Paralympic Winter Games Milano Cortina
Staff Beverage Industry
October 30, 2025

This new integrated campaign celebrates the spirit that defines Coca-Cola and both the Olympic and Paralympic Games, uniting fans across the country in shared moments of pride connection and refreshment, the company adds.


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Michelob Ultra Olympics Bottle.jpg

Michelob ULTRA unveils Team USA packaging

July 19, 2024

Michelob ULTRA, the exclusive beer sponsor of Team USA, has unveiled sleek, new packaging to help Americans raise a glass to Team USA. The special-edition design features the Team USA logo, including an American flag and the Olympic rings on the neck.


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Folgers Here to Coaches campaign

Folgers launches campaign leading up to 2018 Olympics

Here’s to Coaches recognizes those who help Olympic, Paralympic athletes
January 9, 2018

Folgers, a brand of Orrville, Ohio-based J.M. Smucker Co., launched its Here's to Coaches campaign for the PyeongChang 2018 Olympic and Paralympic Winter Games. The new campaign recognizes coaches who are invested in helping athletes achieve their Olympic glory — one morning at a time, one cup at a time, the company says. 


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PB protein shake

Sports and protein drinks see steady, consistent growth

Pro and Olympic athletes offer marketing opportunities for brands
Barbara Harfmann
May 11, 2016
With the Summer Olympics in Rio de Janeiro, Brazil, on the horizon, athletes like American gymnast Simone Biles and Jamaican sprinter Usain Bolt are on a quest for Olympic Gold on the world’s biggest stage.
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Budweiser America packaging

Budweiser emblazons America on cans, bottles

New packaging hits shelves May 23
May 10, 2016

Budweiser, a brand of St. Louis-based Anheuser-Busch, is taking its longstanding tradition of patriotic packaging even further this summer by replacing "Budweiser" with "America" on the front of its 12-ounce cans and bottles. 


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Franklin/Minute Maid

Olympic athlete Missy Franklin joins Minute Maid campaign

Franklin thanks her parents in new digital film
May 2, 2016

The Coca-Cola Co., Atlanta, announced that Olympic athlete and swimmer Missy Franklin will join its Minute Maid brand’s Doin’ Good campaign, which debuted in April 2015. 


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Core Power partners with Simone Biles

US gymnast newest member of Everyday Awesome team
December 22, 2015

Following her record-breaking performances at the 2015 World Gymnastics Championships and the U.S. National Championships, Simone Biles has entered into a partnership with Core Power. 


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Brands move out of beverage zone with new collaborations

Heineken releases limited-edition jeans, Gruppo Campari launches 2014 calendar
January 15, 2014

Best known for its Koma Unwind relaxation drinks and shots, Bebida Beverage Co. (BeBevCo) is taking its expertise into a whole new category: ice cream.


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DPS' All-Star packaging

July 17, 2012

 Dr Pepper Snapple Group’s (DPS) soft drink brands are teaming up with USA Basketball this summer as its official soft drink partner.  


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Coca-Cola to award teens spots in Olympic torch relay

July 25, 2011

The Coca-Cola Co., Atlanta, announced a contest to award 10 inspirational teens the chance to carry the Olympic Flame next July during the London 2012 Olympic Torch Relay.


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