Coke Zero - Page 1 | Beverage Industry

Coca-Cola brings “Share a Coke” back for summer

June 20, 2018

Returning for the fifth consecutive summer, Share a Coke announces a new spin on the popular campaign, adding more beverages, packages, experiences and sharing opportunities.

Coca-Cola Zero Sugar

August 1, 2017

Through its in-house innovation and market testing, The Coca-Cola Co. announced the August launch of Coca-Cola Zero Sugar, the reformulation and rebranding of Coca-Cola Zero.

Coca-Cola Zero rebrands to Coca-Cola Zero Sugar

Redesigned packaging launches nationwide in August

July 27, 2017

Through in-house innovation and extensive market testing, Atlanta-based The Coca-Cola Co. announced that Coca-Cola Zero is getting a new name, a new look and more robust taste. The no-calorie carbonated soft drink now will deliver a better-tasting recipe and be called Coca-Cola Zero Sugar, the company says.

Share a Coke campaign to return in May

Coca-Cola announces more names and includes Coca-Cola Life, Cherry Coke

April 18, 2017

Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” "Share an ICE COLD Coke" bottles will hit shelves in May, the company says.

Coca-Cola expands Share a Coke packaging program

Music lyrics on Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life packages

May 16, 2016

As part of its Share a Coke program, The Coca-Cola Co. will strike a note by inspiring music fans across the United States to celebrate a moment, a memory, a mood or a feeling, bringing people together through the love of music, it says.

Coca-Cola reports full-year and Q4 results

Company announces acceleration of refranchising plans

February 9, 2016

Financial results for the fourth quarter and full-year 2015 were released by Atlanta-based The Coca-Cola Co. Full-year reported net revenue declined 4 percent while organic revenue grew 4 percent.

Coca-Cola announces One Brand marketing strategy

Global program unites five brands

January 19, 2016

For the first time ever, Atlanta-based The Coca-Cola Co. will employ a global marketing strategy that will unite multiple brands within the Coca-Cola brand portfolio.

The Coca-Cola Co. announces return of Share a Coke campaign

Personalized packaging to include four times as many names as last year

April 14, 2015

Atlanta-based TheCoca-Cola Co. is bringing back its Share a Coke campaign this summer following a successful run last year. Beginning this week, the company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Cokeand Coca-Cola Zerofor 1,000 of the most popular names in the country, quadrupling the number of names featured in 2014, the company says.

The Coca-Cola Co. amps up Final Four fun

Coca-Cola, Coke Zero, Powerade to host events in Indianapolis

March 31, 2015

As part of the 2015 NCAA Men’s Final Four events taking place this week in Indianapolis, The Coca-Cola Co., Atlanta, has planned a series of interactive experiences for fans of all ages.

Coca-Cola's "Share A Coke" resonates with consumers

45 percent of online posts about campaign positive, Networked Insights reports

Jennifer Storelli

September 15, 2014

As soon as The Coca-Cola Co. announced the launch of its “Share a Coke” campaign in the United States this summer, I immediately began my quest to find a bottle with my name on it.