As Jameson marks its second year as the Official Whiskey of Major League Soccer (MLS), the brand is giving consumers a new way to show love for their home teams with a limited-edition bottle collection created in partnership with the brand’s partner MLS clubs. 

This includes Chicago Fire FC, LA Galaxy, New York City FC and Orlando City SC, along with a national MLS-inspired bottle. Each specially designed bottle draws inspiration from iconic club colors and crests. 

The limited-edition bottles include a QR code that takes consumers directly to the Jameson Irish Whiskey Goal-Den Ticket Soccer Sweepstake for a chance to win a trip for two to Charlotte, NC, for the MLS All-Star Game and other prizes. 

This launched coincides with Jameson’s “It’s What You Bring” platform that celebrates soccer fandom in all forms. 

Throughout the MLS season, and in advance of this summer’s global soccer tournament, “It’s What You Bring” will come to life through music, fashion, and community activations that honor how fans express themselves through the sport. 

At the center of the campaign is global music superstar J Balvin, who steps in to show how music, culture and soccer collide. In a new hero film, J Balvin and Jameson dial-up the rhythm, pulse and smoothness that become the soundtrack of the world’s game.

Jameson also has teamed up with KidSuper to launch a limited-edition, soccer-inspired capsule collection that spotlights the unique flair fans bring to the game. Designed by Colm Dillane, the Brooklyn-based founder and creative visionary behind KidSuper, the new collection blends Jameson’s 200-year heritage with KidSuper’s unmistakable New York energy and bold creative expression. The nine-piece capsule dropped May 8 and includes a signature track suit, soccer jerseys, ballcaps, hoodie and T-shirt. The pieces feature a mix of textiles, embellishments and logos that pay homage to both Dillane’s and Jameson’s Irish roots.

Jameson also is creating ways for fans to get closer to the action all season long through official watch parties with MLS club partners, fan-first viewing experiences tied to major global soccer moments, in stadium activations at select MLS matches, and Jameson sampling events offering limited edition giveaways. 

These fan activations will roll out across Jameson’s MLS partner markets (Chicago, Houston, LA, NYC, Orlando, San Diego) throughout the season, with more details shared via Jameson’s official Soccer Hub as dates are confirmed.

True to its legacy of bringing people together, Jameson proudly taps into its MLS partnership with the 2026 season underway and anticipation building in the lead up to this summer’s global tournament to engage with and connect to the soccer community nationwide. Major League Soccer will resume play July 16-17 during the closing week of the tournament, positioning the league at the center of global soccer attention with six matchups airing across Apple TV and FOX.