As the Official Beer Sponsor of the FIFA World Cup, Budweiser is launching limited-edition packaging in anticipation of the world’s most prestigious soccer competition.
To mark the occasion and the U.S. Men’s National Team’s first appearance in the FIFA World Cup since 2014, Budweiser is releasing special red and gold packaging donning the FIFA World Cup Trophy across the United States through the end of the year.
Additionally, each bottle and can has a QR code, linking to a special Budweiser FIFA World Cup website where consumers will have the opportunity to access content, including the chance to score prizes and enter to win the experience of a lifetime: a trip to the FIFA World Cup Finals game.
Consumers can enter for a chance to win an all-expense paid trip to the FIFA World Cup by heading over to us.budwesier.com/fwc22 for a chance to win. Consumers also can access exclusive FIFA World Cup content by scanning the QR code on the Budweiser limited edition cans or bottles.
The sweeps will be open for consumers to enter from Sept. 1 to 30.
Once the sweepstakes closes, consumers can still use the QR code on Budweiser limited edition cans or bottles to access exclusive FIFA World Cup content, it states.