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Home » Keywords: » FIFA World Cup

Items Tagged with 'FIFA World Cup'

ARTICLES

Budweiser_FIFA_900.jpg

Budweiser launches limited-edition packaging for FIFA World Cup

September 15, 2022
2 Comments

As the Official Beer Sponsor of the FIFA World Cup, Budweiser is launching limited-edition packaging in anticipation of the world’s most prestigious soccer competition. Budweiser is releasing special red and gold packaging donning the FIFA World Cup Trophy across the United States through the end of the year.


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Gatorade commercial

Beverage consumers want emotional connections with brands

Word-of-mouth recommendations via social media are most trusted by consumers
Haderspeckj headshot200
Jennifer Storelli
August 11, 2014
No Comments

Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?


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Coca-Cola

Coca-Cola reports worldwide volume up 3 percent in Q2

Brand Coca-Cola up 1 percent in North America in second quarter
July 22, 2014
No Comments

The Coca-Cola Co., Atlanta, reported its second-quarter and year-to-date 2014 operating results. In its quarterly financial statement, the company reported worldwide volume growth of 3 percent for the second quarter and 2 percent year to date, with gained value share in non-alcohol ready-to-drink (NARTD) beverages.


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El Jimador Brown-Forman

El Jimador gets into the World Cup spirit

Soccer-themed bottles cheer on the US, Mexico teams
July 16, 2014
No Comments

Brown-Forman Corp.’s el Jimador brand, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, donned team colors for its special-edition FIFA World Cup tournament bottles.


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Heineken pack

Beverage brands design special-edition packages for summer

Big Red Soda partners with "Transformers" movie, Riunite wine goes patriotic for charity
July 16, 2014
No Comments

To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.


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World Cup cocktail

World Cup-themed cocktails quench thirst for soccer action

Ketel One Vodka releases cocktails to cheer on Brazil, Chile, the Netherlands and Mexico
June 27, 2014
No Comments

Since the start of the FIFA World Cup on June 12, soccer (or football) has taken the world by storm. Just this week at IFT in New Orleans, tradeshow attendees gathered around exhibitor booths with TVs to catch the action. In some moments, you almost forgot you were at a tradeshow when the fan crowd roared and cheered.


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Pepsi "Beats of the Beautiful Game"

Pepsi releases ‘Beats of the Beautiful Game’ album

Eclectic mix of music artists unites to celebrate soccer
June 10, 2014
No Comments

Purchase, N.Y.-based PepsiCo's Pepsi brand released its complete 11-track “Beats of the Beautiful Game” album, an exclusive collection of anthemic songs by chart-topping musicians inspired by the energy and spirit of football, which is known as soccer in the United States.


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22oz. momshef

Beverage brands toast spring celebrations through marketing

Campaigns, new products celebrate Mother's Day, FIFA World Cup, World Water Day
May 16, 2014
No Comments

The night before having surgery, consumers often savor a full meal and drink in preparation for the next few hours of fasting.


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Coca-Cola's "The World's Cup" campaign

Coca-Cola launches ‘The World’s Cup’ campaign

Campaign surrounding 2014 FIFA World Cup is largest marketing program in Coca-Cola history
April 2, 2014
No Comments

In its largest marketing program yet, Atlanta-based The Coca-Cola Co. is inviting the world to celebrate football — commonly referred to as soccer in the United States — as a force for social good. Through its "The World's Cup" campaign, The Coca-Cola Co. will promote participation, empowerment and conversation surrounding the 2014 FIFA World Cup in Brazil with the goal of delivering the most accessible and inclusive international football championship event ever, the company says.


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Budweiser 2014 FIFA World Cup Brazil bottles

Budweiser reveals ‘Rise As One’ 2014 FIFA World Cup campaign

Beer campaign includes TV ads, special-edition packaging
February 19, 2014
No Comments

In anticipation of the upcoming 2014 FIFA World Cup Brazil, St. Louis-based Anheuser-Busch’s Budweiser brand revealed “Rise As One,” a global creative campaign on behalf of its sponsorship of the tournament.


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