Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.Available in Raspberry Lemon flavor, Gatorade Hydration Booster Relax is an electrolyte drink mix crafted with L-Theanine and magnesium to help consumers relax and unwind. In addition to this, Gatorade is launching a new 32-ounce Overtime Bottle and 36-ounce Crossover Stainless Steel Tumbler.

“Building on the success of our initial Gatorade Hydration Booster launch, we're taking the next step in strategic innovation by introducing new functional variants, starting with Relax,” said Marissa Pines, head of Beyond the Core for Gatorade, in a statement. “Consumers have embraced the all-day hydration and functional benefits, and we’re excited to offer another option that fits seamlessly into their individual lifestyles.”

Backed by the Gatorade Sports Science Institute, Gatorade Hydration Booster was developed with an advanced blend of electrolytes and functional ingredients, with no artificial flavors or sweeteners and no added colors. It is available for purchase on Amazon and Gatroade.com with a suggested retail price of $8-$10 for each pack of six.

“At the Gatorade Sports Science Institute, everything we develop is backed by science,” said Matt Pahnke, director at Gatorade Sports Science Institute. “Gatorade Hydration Booster Relax is thoughtfully formulated with L-theanine to help promote relaxation, plus magnesium, vitamins, and electrolytes that Gatorade is known for.”

Gatorade also is introducing the 32-ounce Overtime Bottle, which is designed for performance and versatility. 

“Since the launch of the Gatorade Overtime bottle last year, demand for our stainless steel reusable bottles has seen steady growth,” said Xavi Cortadellas, Gatorade senior director of marketing and athletic equipment. “As today’s athletes become increasingly focused on sustainability, style, and performance, we’re evolving alongside them ― expanding our stainless steel lineup with thoughtfully designed features built for all-day use.”

The Overtime Stainless Steel Bottle Screw and Straw Caps in 32-ounce is available for purchase in color block and single colors at Gatorade.com and Dick’s Sporting Goods. Single colors also can be purchased at other retailers nationwide for a suggested retail price of $39.99. 

The brand also launched a 36-ounce Crossover Stainless Steel Tumbler that will be available in a variety of colors on Dick’s Sporting Goods and Gatorade.com at a suggested retail price of $39.99-$44.99.