As consumers cope with stress and anxiety, they are turning to beverages to induce relaxation and support healthy sleep cycles.

With no shortage of contributing factors for Americans’ rising stress levels, ingredient suppliers are turning to holistic ingredients that promote relaxation and stress relief to help beverage-makers meet consumers’ growing need states.

Recess relaxation beverages announced it is expanding its magnesium infused, functional Mood collection.

In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.

Som Sleep has partnered with up-and-coming Los Angeles-based queer artist Mich Miller on a limited-edition can in celebration of Pride Month. The campaign, called Pride Dreams, will benefit the Los Angeles LGBT Center in support of its LGBTQ+ programs including healthcare and social services. 

Cheribundi, Portland, Ore., announced the launch of two new tart cherry-based products to their extensive recovery portfolio: Immunity and Sleep Concentrates. These premium products feature tart cherries carefully blended through Cheribundi’s proprietary juice extraction process. The grab-and-go concentrates contain new ingredients for maximum recovery: ginger and vitamin C in Immunity and melatonin and magnesium in Sleep. 

Buddha Teas introduced five new tea blends to its lineup: CBD Cacao Fusion, CBD Sleepy Buddha Blend, Echinacea Elderberry Blend, Throat Bliss Blend and Meditation Moment. 

PepsiCo, Purchase, N.Y., launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients.

Consumer wellness brand Hydrant released its newest product: Sleep.