Items Tagged with 'relaxation beverages'

The relaxation beverage category is expanding rapidly, fueled by rising stress levels, increased interest in functional ingredients, and a shift away from alcohol. 

Consumers’ concerns on mental well-being and stress management has created a growing demand for beverages that support a calming clarity.

Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.

Ingredient suppliers announce new capabilities for ingredients and technologies to support beverage applications. 

Given that consumers are becoming more conscious of the impact stress can have on their well-being, experts note that this awareness has fueled the demand for relaxation beverages, driving market growth as people prioritize stress management.

As consumers cope with stress and anxiety, they are turning to beverages to induce relaxation and support healthy sleep cycles.

With no shortage of contributing factors for Americans’ rising stress levels, ingredient suppliers are turning to holistic ingredients that promote relaxation and stress relief to help beverage-makers meet consumers’ growing need states.

Recess relaxation beverages announced it is expanding its magnesium infused, functional Mood collection.

In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.