In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.

Som Sleep has partnered with up-and-coming Los Angeles-based queer artist Mich Miller on a limited-edition can in celebration of Pride Month. The campaign, called Pride Dreams, will benefit the Los Angeles LGBT Center in support of its LGBTQ+ programs including healthcare and social services. 

Cheribundi, Portland, Ore., announced the launch of two new tart cherry-based products to their extensive recovery portfolio: Immunity and Sleep Concentrates. These premium products feature tart cherries carefully blended through Cheribundi’s proprietary juice extraction process. The grab-and-go concentrates contain new ingredients for maximum recovery: ginger and vitamin C in Immunity and melatonin and magnesium in Sleep. 

Buddha Teas introduced five new tea blends to its lineup: CBD Cacao Fusion, CBD Sleepy Buddha Blend, Echinacea Elderberry Blend, Throat Bliss Blend and Meditation Moment. 

PepsiCo, Purchase, N.Y., launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients.

Consumer wellness brand Hydrant released its newest product: Sleep. 

Neuro Brands LLC, Los Angeles, has introduced a new line of powdered drink mixes. The new mixes debuting this week are powdered versions of the neruoSLEEP and neuroIMMUNE beverages.

Denver-based CarryOn has launched sparkling CBD waters as well as a brand mission to normalize the pursuit of mental well-being.