Consumer wellness brand Hydrant released its newest product: Sleep. A dietary supplement drink mix, Sleep features a combination of electrolytes to hydrate the body overnight and melatonin, magnesium, L-theanine, GABA and chamomile extract to promote serene sleep. Available in Elderberry, the drink mix combines sweet and earthy flavors, the company say. Whether made hot or cold, Hydrant recommends drinking 4 to 8 ounces of water with Sleep about 30 minutes before bed. Hydrant Sleep is sold 30-packs for a suggested retail price of $43.75 or $35 as part of direct-to-consumer subscription services.
Hydrant, New York
Distribution: Select markets, online