Soylent adds Strawberry flavor to lineup
Ready-to-drink meal replacement beverage available at Target
Soylent Nutrition Inc., Los Angeles, launched a ready-to-drink Strawberry four-pack exclusively at select Target stores nationwide.
Additionally, for every Strawberry four-pack sold through Dec. 14, Soylent will donate the financial equivalent of one meal, up to 35,000 meals, to Swipe Out Hunger, a national nonprofit committed to ending college student hunger.
Soylent envisions a world where every person can afford and access all the nutrition and calories they need and has recently expanded its impact and philanthropic programs, developing what is now known as hashtag #SoylentForGood, it says. Since the brand's inception, Soylent has donated more than 2 million meals to take action against food insecurity, a domestic and global crisis.
With this limited time offer, Target customers have the opportunity to try Soylent’s Strawberry flavor, while supporting #SoylentForGood and helping fight student food insecurity.
“Soylent is proud to support Swipe Out Hunger and their mission to end student food insecurity in the U.S.,” said Melody Conner, senior vice president of sales, in a statement. “Additionally, it has been very important to us [Soylent] to work with retailers in order to bring new items to consumers, allowing them to engage with our brand in new ways. This has been critical to our success as we have grown in retail. It is the season of giving, which is a great time for consumers to head to Target and try Soylent Strawberry and support an incredible cause while doing so!”
Soylent first launched its four-count 11-ounce multipacks last year in Target and Walmart. The new Strawberry flavor joins the existing Cacao and Vanilla flavors and can be found in the nutrition section of Target. Strawberry also will be available on select end-caps through February 2020.