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Drink mixes currently available direct-to-consumer, Amazon
September 21, 2021
Tennis champion and entrepreneur Venus Williams in partnership with beverage innovator Dyla Brands, New York, announced the launch of her newest product under the Happy Viking umbrella: Happy Viking Superfood Complete Plant Nutrition.
Complete food brand, Huel, has announced the release of Huel Black Edition. The new powder formula contains half the carbohydrates compared with the company’s existing core nutrition powder range.
Sports and protein drinks, particularly for non-athletes, will continue to drive the market, but beverage-makers should be aware of consumers’ wellness goals, including the need for organic products and high transparency.
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
Product line now available in New York through partnership with Big Geyser
February 6, 2018
Los Angeles-based Rosa Foods Inc., the makers of Soylent, announced the brand’s retail expansion in New York with a long-term strategic distribution agreement with Maspeth, N.Y.-based Big Geyser Inc.