PHX, a functional beverage that blends hydration and energy in a single product, unveiled its signature drink lineup.

PHX combines a multi-functional beverage blending of 700 mg of electrolytes and 200 mg of natural energy from green tea. It includes 100% daily value of eight essential vitamins, and its unique ingredient blend delivers a superior taste profile with zero sugar, the company notes.

PHX is produced by One 11 Brands, a new start-up incubator led by Founder and General Manager Daniel Blake, that is focused on innovation within the functional beverage sector. PHX is supported by entrepreneur and Barstool Sports founder Dave Portnoy, who will play an instrumental role in the brand’s growth and boost awareness and visibility.

“Today’s consumer demands more from their functional drinks – they want an energy drink that does more than just energize or a sports drink that does more than hydrate,” said Blake in a statement. “But the functionality they care most about wasn’t available in one beverage. That’s why we created PHX, a first-of-its-kind multi-functional drink that combines elite hydration, natural energy, and essential vitamins all in one.

“PHX has an electrolyte blend comparable to or better than market-leading sports drinks, it has natural energy while leading energy drinks contain synthetic caffeine, and it has 100% daily value of eight key vitamins to help support the immune system,” Blake continues. “There is nothing else in the market today that delivers this blend of functionality. We’re extremely excited to work with Dave Portnoy, who knows a unique blend of talent when he sees it, as we launch this new venture.”

Portnoy added: “People count on me to be straight with them, so I only get behind products I really believe in. PHX is legit. It keeps you going when you’re grinding it out and tastes better than the competition. Daniel and his team have nailed it with something different here. I’m all in.”

PHX is a hydration energy drink developed to support an active, busy routine and help consumers rise up and overcome challenges and obstacles in their everyday lives, the company says. PHX delivers a hydration-packed performance boost along with 100% of key daily vitamins to support the immune system all in one beverage, it adds.

The launch will feature six flavors: Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry, and Orange.

PHX initially launched in-store in New York, Massachusetts, and Ohio, and is expanding nationwide from July 14.

www.drinkphx.com