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Beverage News

Alex Cooper's Unwell Hydration expands with protein addition

Unwell Hydration with Protein will be available in-store and online at Target

By Chloe Alverson, Associate Editor
Unwell Hydration with Protein
Image courtesy of Unwell
September 8, 2025

Alex Cooper, host of the “Call Her Daddy” podcast and owner of the Unwell Network, ventured into the beverage world last year with the launch of Unwell Hydration. Now, consumers can continue to get “unwell” with Cooper’s latest expansion: Unwell Hydration with Protein.

The new beverage combines the brand’s signature electrolyte blend with high-quality whey isolate protein and is free of caffeine. It provides a light, refreshing and tasty alternative to traditional heavy protein drinks, Unwell says, with 10 grams of protein at only 60 calories and 2 grams of sugar.

“At Unwell, we know what it’s like to work hard, play hard and do the most,” said Ashley Lewis, chief growth officer at Unwell, in a statement. “That’s why we created Unwell Hydration with Protein. It’s for those who are tired of inauthenticity and need a beverage that does it all — providing hydration, energy and protein in one delicious drink that keeps up with their real life.”

Unwell Hydration with Protein contains 740 mg of electrolytes and three essential B vitamins and is “the perfect way to refuel after a workout or grab a boost of protein on the go,” company says.

Unwell Hydration with Protein is available in three flavors: Raspberry Melon, Watermelon Strawberry and Peach Tangerine. It is available exclusively at Target stores nationwide and on Target.com.

KEYWORDS: electrolytes hydration beverages protein drinks

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Chloe alverson

Chloe Alverson is Beverage Industry’s associate editor, writing and editing for the magazine about all sorts of beverages and companies. She earned a Bachelor of Arts in Journalism from Michigan State University and resides in Metro Detroit.

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