HOIST’s ready-to-drink hydration drink will see its biggest packaging refresh to date this month. The new packaging features a matte finish in a different color for each flavor, paired with metallic silver copy for a sleek look, the company says. The new packaging also will showcase the results of a recent clinical trial conducted in partnership with University of North Carolina-Greensboro (UNCG), which shows that HOIST hydrates 110 percent better than water and is proven to keep the body hydrated longer than water, it says. “Our core consumers have always appreciated the science behind what sets HOIST apart, and the clinical trial results provide additional information to this data set,” said Ben Schmidt, vice president of sale at HOIST, in a statement. “The results show that HOIST keeps the body hydrated longer than water does. Our consumers live an active lifestyle, whether they’re serving in the military, fitness passionate or seeking adventure outdoors, and the results prove why HOIST is their hydration beverage of choice.”