Sazerac unveils three new ready-to-drink cocktail brands
New RTD cocktails available in select markets nationwide
Sazerac Co., Louisville, Ky., announced the national launch of three new ready-to-drink (RTD) cocktail brands, demonstrating the company’s continued investment in one of beverage alcohol’s fastest-growing categories.
Launching in time for summer, the new lineup introduces three distinct RTD experiences — Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade, and Buckhorn Whiskey Lemonade — designed to meet evolving consumer tastes and drinking occasions, the company says.
As consumers continue seeking flavor-forward, convenient drinking alternatives, Sazerac is building a next-generation RTD portfolio focused on innovation, occasion-based drinking and differentiated taste experiences, it notes.
“Consumers are looking for more than just another canned drink. They want real spirits, bold flavor and brands that make every occasion more fun,” said Lauren Selman, global growth and innovation director, in a statement. “We’re incredibly excited to bring these new offerings to market. Each one was created to deliver the quality, taste, and personality consumers expect while making it easier than ever to enjoy great cocktails wherever the moment takes them.”
Lovebug Hard Cream Soda introduces a true category-first innovation as the first vodka-based cream soda, the company notes. Available in four flavors — Vanilla 'n Cream, Cherries 'n Cream, Cola 'n Cream and Peaches 'n Cream — the hard sodas reimagine a nostalgic classic for the modern RTD space, it says. It blends indulgent cream soda flavor with a vodka base in a dairy-free, 12-ounce format, with no sugar, 100 calories, and 5% ABV.
Lovebug Hard Cream Soda is available at select retailers nationwide in an eight-pack variety format, with a suggested retail price of $18.99.
Endless Afternoon is a line of whiskey lemonades, made with real whiskey and real lemon juice from concentrate. Available in four flavors — Original Lemonade, Peach Lemonade,
Blackberry Lemonade, and Ginger Lemonade — the brand offers a bright, crisp and easy-drinking experience at 9% ABV, the company says. Built for any drinking occasion, Endless Afternoon balances bold flavor and refreshment, it adds.
Endless Afternoon is available at select retailers nationwide in an eight-pack variety format, with a suggested retail price of $18.99.
Expanding the Buckhorn Bourbon Whiskey brand into RTDs for the first time, Buckhorn Whiskey Lemonade combines blended whiskey, real lemon juice from concentrate, and bold fruit flavor designed for outdoor occasions, the company says. At 7% ABV, Buckhorn brings familiar whiskey taste into a convenient RTD format built for fishing trips, tailgates, camping weekends and backyard hangs, it adds.
Available in four flavors — Classic Whiskey Lemonade, Peach Whiskey Lemonade, Blackberry Whiskey Lemonade and Honey Whiskey Lemonade — Buckhorn Whiskey Lemonade is rolling out at select retailers nationwide in an eight-pack variety format, with a suggested retail price of $18.99.
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