C4 Performance Energy unveiled its Cereal Killer flavor, inspired by the colorful chaos of a childhood breakfast bowl.

With 70% of American households still crunching on cereal (especially Gen Z), this flavor is more than a nod to your morning ritual — it’s a full-blown, collectable energy movement, the company says. From athletes or cereal box lovers to ‘80s true-crime thrillers, Cereal Killer taps into every corner of pop culture: it’s the breakfast of gym legends, the late-night fuel for your all-nighters, and the all-time ultimate tribute to the sugary sin we grew up with, it adds.

C4 Performance Energy Cereal Killer is available to purchase in a 12-pack for a suggested retail price of $27.99, online at Amazon, as well as by visiting the company’s website.

www.C4Energy.com