Heading into 2020, NESTLÉ Nesquik announced a collaboration with U.S. rising tennis star Frances Tiafoe. Tiafoe will appear in a series of digital ads as part of the Nesquik hashtag #KeepOnChuggin campaign. “I’m thrilled to be teaming up with Nesquik on their Keep On Chuggin campaign, which aims to inspire and motivate people everywhere to relentlessly pursue their dreams,” Tiafoe said in a statement. “I’m a firm believer that, if you work hard and stay focused on your goals, you’re guaranteed to become the best you can be.” The campaign’s mission is to encourage fans to never stop hustling — and to provide them with the delicious fuel they need to push past any challenge, the company says.