STOLI announced the launch of STOLI Halapeño Pepper, a new flavored vodka crafted to elevate one of the world’s most iconic cocktails: the Bloody Mary. 

Rolling out globally, this fiery innovation speaks directly to today’s flavor-seeking drinkers and the bartenders who serve them, the company says. 

STOLI Halapeño Pepper Vodka is the first Stoli to be produced and bottled in Louisiana, it notes, at STOLI Group-owned Louisiana Spirits. Stoli helped popularize flavored vodka in the 1960s, and the launch of STOLI Halapeño Pepper further solidifies the brand’s status as a pioneer in the vodka category, it says.

“With demand for spicy cocktails rising, and brunch culture, STOLI Halapeño Pepper was developed specifically to be the definitive spicy vodka for a next-level Bloody Mary,” said Marina Troyanovskaya, chief marketing officer for STOLI Group, in a statement. “This is about giving people permission to get playful with flavor, the balanced heat profile makes it highly mixable for both bartenders and at-home cocktail enthusiasts.”

STOLI Halapeño Pepper flavored vodka brings a vibrant, yet accessible heat to the fast-growing spicy-drink scene, the company says. Its natural grain base and advanced filtration, including charcoal filtering and a final polish, deliver smoothness and quality, it adds.

As part of the launch support, STOLI is partnering with the American premix brand Mr & Mrs T on a series of promotional initiatives, value-added packs, and social storytelling centered around the STOLI Halapeño Bloody Mary, the brand’s signature serve. 

STOLI Halapeño Pepper is available in 1-liter, 700-ml, and 50-ml formats. The STOLI Halapeño Pepper 1L + Mr & Mrs T Original Bloody Mary Mix 1L VAP will roll out across the United States, it notes.  

www.stoli-group.com