GREY GOOSE vodka introduced its newest flavored offering: GREY GOOSE Berry Rouge. 

Marking the brand’s largest flavored vodka release in a decade, GREY GOOSE Berry Rouge expands the GREY GOOSE portfolio with a naturally vibrant, berry-forward expression crafted with the same uncompromising standards as the French vodka’s original marque, the company says.

GREY GOOSE Berry Rouge is made with high-quality, natural ingredients, blending freshly picked strawberries, raspberries, blackberries and blueberries from the Mediterranean with GREY GOOSE’s signature Picardy wheat and pure spring water from Gensac-la-Pallue, it notes. Infused with the natural essence of these fruits and no added sugar, preservatives or coloring, the vodka delivers a tangy, vivid taste bursting with ripe berry character balanced by GREY GOOSE’s signature smooth texture for a long, clean finish, the company says.

“Consumers continue to seek cocktails made with spirits that are both premium and flavorful,” said Aleco Azqueta, vice president of global marketing for GREY GOOSE, in a statement. “With Berry Rouge, we wanted to rethink what a flavored vodka can be, creating a multidimensional blend of four berries that delivers a vibrant flavor. It’s a delicious way for consumers to pick pleasure without compromise, whether enjoyed on its own or mixed into a great cocktail.”

GREY GOOSE Master Distiller Gianluigi Torta added: “At GREY GOOSE, we believe exceptional vodka begins with exceptional ingredients. For Berry Rouge, it was essential that we source the highest-quality, sun-ripened berries to ensure a flavor profile that tastes fresh and true to the fruit itself. The vibrant berry notes are carefully balanced with the signature smoothness of GREY GOOSE Vodka to produce a symphony of bright and sweet flavors.”