GREY GOOSE Vodka introduced its newest ultra-premium innovation: GREY GOOSE Altius.
GREY GOOSE Altius was created with processes inspired by the extraordinary, natural effects of high-altitude crystallization that happens at glacial conditions to yield a remarkably smooth vodka using Alpine spring water and winter wheat from Picardie, the company says.
This rare expression of GREY GOOSE is distilled from the soft French winter wheat that the brand is known for, and for the first time, blended with spring water originating from some of the highest peaks in the French Alps, it says. The alpine water in GREY GOOSE Altius begins its journey in the clouds atop Western Europe’s peaks, winding through crystalline rocks to a pristine, pure alkaline aquifer, the company explains.
After being blended, GREY GOOSE Altius is filtered at a very low pressure of negative 24 degrees Celsius, resulting in a glacially smooth taste and velvety mouthfeel, the company notes. On the palate, GREY GOOSE Altius is best described as complex with delicate alpine minerality, refreshing soft green apple notes and a unique earthy undertone, it says.
“As the quintessential French vodka, it was an obvious choice for us to draw inspiration for our next great innovation from one of the most admired earthly wonders in the country,” said GREY GOOSE Master Distiller François Thibault in a statement. “For GREY GOOSE Altius, we worked to develop a liquid with processes reminiscent of the rare phenomena that naturally occur at high-altitude temperatures in the Alps, to bottle the glacial smoothness that the mountains are admired for.”
Martin de Dreuille, vice president of global marketing for GREY GOOSE, added: “We’re thrilled to officially introduce GREY GOOSE Altius. With consumers continuing to choose more premium drinks, we knew there was an opportunity to create a unique vodka that could deliver a new luxury experience inspired by the French Alps, from its bottle design to its liquid and its drink ritual. Whether toasting to personal milestones, professional victories or just the opportunity to get together with your friends, GREY GOOSE Altius is designed to bring celebratory occasions to a whole new level.”
Launching initially at premier European destinations, such as Ibiza, Mykonos and Saint Tropez, the new expression will make its debut in select U.S. cities in July and in Dubai this autumn, the company says. GREY GOOSE Altius will be exclusively offered at the world’s best bars, nightclubs and restaurants in 700-ml and 1.75 liter bottles, with pricing at the discretion of the venue, it notes.
www.greygoose.com
