Consumers in the United States are opting to spend more on their drinks in bars and restaurants as premiumization drives the recovery of the on-premise channel after COVID-19. A trend that was paused during the pandemic now is accelerating again, CGA’s exclusive On Premise Measurement (OPM) service shows. The premium price tier of the spirits market took a 40% share of sales by value in February 2022, while super-premium took 18%.

NV Group, one of India’s largest and most successful distillers and brewers, announced the establishment of NV Group USA and the appointment of Mike Ginley as president of the new venture. 

Woodford Reserve launched Woodford Reserve Baccarat Edition, a limited-edition of what it calls the “ultimate expression of American Whiskey.”

Uncle Nearest Premium Whiskey launched the latest product in its portfolio: Uncle Nearest 1884 Premium Small Batch Whiskey. 

Hood River Distillers unveiled the newest edition to its American whiskey portfolio: Easy Rider Kentucky Straight Bourbon Whiskey.